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  1. Improving CX with revenue enablement

    these to the desired end-to-end revenue customer experience. Where can we broaden the use of good practices? ...

    Adam Mincham - 10/01/2022 - 09:12

  2. Five ways to accelerate the B2B sales cycle to boost your revenue with more quality leads

    customer profile. You can filter out those that are not from your key demographic, whose desires and pain ...

    Richard Conn - 07/01/2022 - 12:30

  3. What’s in store for B2B marketing in 2022?

    our job to make things sound appealing, desirable or attractive to prospects before handing them off ...

    David Rowlands - 07/01/2022 - 15:27

  4. Establishing the right goals in 2022 for small businesses

    of growth desired for your business and what that growth may hinge on, such as bringing on more staff, ... may uncover potential long-term gain at the same time, which ultimately improves the overall health ...

    Rebecca Grimes - 20/12/2021 - 12:14

  5. Demandbase’s Paul Gibson introduces and explains the importance of account-based experiences (ABX)

    maintains, account-based approaches have long been desired, but have not always been accessible due to time ...

    David Rowlands - 10/12/2021 - 11:46

  6. Are the 2020s the Decade of the Great B2B Rebranding?

    hand-in-glove.We speak the same language, desire the same outcomes in bespoke customer journeys and experiences, ... relatedness (we desire to interact with others) and autonomy (we desire purpose and fulfilment.) In the work ...

    Sue Mizera - 01/12/2021 - 10:47

  7. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    and growth:  Competence: we seek to control outcomes and experience mastery. Relatedness: we desire to interact ... with, be connected to, and experience caring for others, sharing with others.  Autonomy: we desire ... of a separate paper. All describe hierarchies of logic, aligning reason and emotion, desire and aspiration. ...

    Sue Mizera - 19/11/2021 - 09:34

  8. Building trust to drive demand: A snapshot of Edelman and LinkedIn’s thought leadership study

    opportunities for smart businesses to stand out and deliver better value for their organisations:   A desire ...

    Andrew Mildren - 02/11/2021 - 15:10

  9. Driving growth through CX

    that customers still desire the personal relationships of the offline, face-to-face world. Businesses need ... to respond and re-create these experiences in the online world. 2. Tap into the desire for convenience ... this opportunity, companies need to merge the desires of their customers with the overall business strategy. ...

    James Frampton - 01/11/2021 - 10:02

  10. News: Dun & Bradstreet announces that it has signed definitive agreements to acquire Eyeota and Netwise to expand its revenue technology leadership position

    their desired customers across multiple digital touchpoints, this quisition aims to provide data and technology ...

    David Rowlands - 05/11/2021 - 12:23 - 1 comment


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