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1. Eight essentials for a successful global marketing rebrand

   to the World Health Organisation.  When it comes to accessibility, we might think of mobility impairments ... finds the World Health Organisation, but there are many more barriers to accessibility, such as auditory ...

   Yasutaka Mizutani - 19/01/2023 - 12:35

2. Roundtable report: Batten down the hatches? What B2B marketers can do to prepare for a downturn

   of all, throughout this process, B2B CMOs must look after their teams. Mental health is worse in marketing ... on this last week, to coincide with Mental Health Awareness day, and I also did a session to help launch ... The State of Us network. Suffice to say, we many of us are aware, we are in the midst of a mental health ...

   Joel Harrison - 20/10/2022 - 12:17

3. News: Imagination joins B2B marketing agency The Mx Group

   including automotive, financial services, food, health care, legal  services, oil and gas, industrial, ...

   David Rowlands - 08/11/2022 - 15:48

4. Leaders Roundtable Batten down the hatches

   today. 7. Above all: Look after your team. Mental health is worse in marketing than any other functions ...

   scotty - 16/11/2022 - 10:21

5. News: HCLTech launches new brand positioning of supercharging progress

   of education and employment, health, wellbeing and basic needs, and environment.   “Today marks a major ...

   Anonymous (not verified) - 27/09/2022 - 09:01

6. Brand guidelines: When should you start breaking the rules?

   following the damaging impact the Covid-19 pandemic had on the mental health of the UK’s workforce. ... To achieve this, the manufacturer partnered with the charity Mental Health UK to provide free wellbeing ...

   Danny Philamond - 04/08/2022 - 09:46

7. Are you a CMO worried about budget? Read this

   however, there are platforms that provide timely and comprehensive data on brand health. These include ... at over 1300 touch points across paid, earned, and owned channels and assesses brand health in six ... to experiment  In our experience, innovative measurement solutions for brand health are key to proving the value ...

   Emilie Sanders Lee - 10/05/2022 - 10:40

8. Everything you need to know about purpose washing

   to understand: The performance of B2B brands against a range of brand health indicators i.e., trust, ...

   Vanessa Cheal - 01/07/2022 - 10:01

9. News: Validity introduces DemandTools Elements, the latest in its award-winning DemandTools Suite

   Health report by Validity found that 44% of companies say duplicates prevent them from fully leveraging ... solutions at Validity. “Data health is at the core of a business and, if compromised, can cause ...

   David Rowlands - 22/04/2022 - 15:25

10. Ignite USA: A baptism in employer brand

    work/life flexibility, mental health- these are the stories that people are more curious about now than, ... and externally:  78% respondents have carved out more time for self-care and mental health post-pandemic. 9 in 10 ...

    David Rowlands - 12/05/2022 - 14:50

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