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  1. How to bridge the sales and marketing alignment gap – once and for all

    be surprised to hear two very different answers! Could teams work collaboratively – and more productively ... targets and metrics Much of the frustration we hear from sales professionals when discussing marketing ...

    John Cheney - 17/01/2022 - 10:01

  2. Why it’s so important for your brand to flow throughout your entire company, and how to achieve this

    people perceive about your company from everything they see, hear and experience. It’s really about your ... reinforced over and over.  If you want to hear more from Jill, check out her bestselling book The Brand ...

    David Rowlands - 10/12/2021 - 10:37

  3. The big lie of thought leadership in B2B

    publication.  Conclusion We often hear the phrase ‘content is king’. That’s fine, but it is misleading; ...

    Philip Trippenbach - 07/12/2021 - 09:12

  4. Round table discussion: The future of tech marketing: What’s impacting growth and revenue for 2022 and beyond?

    to hear from and share with other B2B tech marketing leaders, experiences and insights around this hot ...

    Cliff_1 Guy - 02/12/2021 - 11:33

  5. Seven ways B2B brands can utilise user-generated content to boost marketing effectiveness

    to hear the catch. However, boosting your marketing effectiveness in this way isn’t such a reach ... where they can not only see and buy your products or services but hear from people who have already done ... didn’t have to pay for, you’d be waiting to hear the catch. However, boosting your marketing ...

    John Allen - 17/11/2021 - 08:39

  6. Are the 2020s the Decade of the Great B2B Rebranding?

    on the kind of resistance they hear from both sales and management: “What results are we getting anyway?” ...

    Sue Mizera - 01/12/2021 - 10:47

  7. Gilroy

    utilities etc.) Financial Services IT, Telecomms Yes LinkedIn standard ...

    Daniela fernandes - 19/11/2021 - 14:11

  8. How to approach your ABX strategy

    to building out your data foundation, you need to focus on “that all important area we consistently hear: team ...

    David Rowlands - 10/11/2021 - 10:57

  9. The 360-degree customer view: What does it mean and how can you actually achieve it?

    is something we hear a lot about in marketing,” David began. “Maybe obsession is too far… but why is it so ...

    David Rowlands - 04/11/2021 - 11:22

  10. ABM expert Robert Norum on how to run your ABM pilot

    Interested in hearing more from Robert? Check out more info on his ABM session here. Get your tickets ...

    Lucy Gillman - 26/10/2021 - 16:39 - 1 comment

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