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  1. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part one)

    the elements will necessarily need to be integrated, aligned, complementary, mutually supportive and fully ... intangible elements that comprise your corporate story. You’ll need to be specific in your story-telling, ... but also visionary and inspirational, as you touch on all the elements a brand embraces. E.g.,  Our new ...

    Sue Mizera - 08/12/2022 - 10:09

  2. Brand guidelines: When should you start breaking the rules?

    They don’t just define and connect multiple visual elements, but make brands instantly recognisable. ... but rather as a means to ensure certain core elements remain truly distinctive and consistent. Standing apart ... a consistent tone of voice and point of view. They don’t just define and connect multiple visual elements ...

    Danny Philamond - 04/08/2022 - 09:46

  3. Why the moon landing began with good branding

    the nine elements of a brand, succinctly, sharply and in perfect integration. A guiding principle, ... elements, but nine: all are intangible, continual sources of richness, abundance and renewal. A brand takes ...

    Sue Mizera - 03/08/2022 - 09:59

  4. How your peers are measuring marketing operations

    be used to determine that they are delivering what is required of them. This is easier for other elements ... under the category of being outside MOps’ direct ability to influence, on-site elements are more readily ... performance measurement, which together with a smaller corporate element, in most cases comprise bonuses where ...

    Simon Daniels - 25/07/2022 - 10:08

  5. News: Validity introduces DemandTools Elements, the latest in its award-winning DemandTools Suite

    to its DemandTools product suite: DemandTools Elements.  The cloud-based solution is a separate, lower ... their CRM. However, with DemandTools Elements, businesses of all sizes can keep their data duplicate free. ... DemandTools Elements provides a dashboard view of a business’s current duplicate level. With this additional ...

    David Rowlands - 22/04/2022 - 15:25

  6. Martech Awards case study: How Jabmo won Gold for ‘Best use of Martech for sales enablement’ for ‘Extending a helping hand with data driven marketing and sales enablement: A case study with First Onsite’ by Jabmo

    management element involved. For the ABM programme to be truly effective, First Onsite knew that its sales ...

    David Rowlands - 08/07/2022 - 15:25

  7. How to make your B2B marketing more creative

    Stepping outside the established approach carries an element of risk – and that can make innovative ideas ...

    David McGuire - 13/06/2022 - 11:38

  8. Paying attention to your brand is always on trend

    digital expertise, research- the list goes on. Yet if there is one element of marketing that has stood out ... the brand is arguably the most important element of the marketing function.  Trust me, in a B2B world, ... ways to engage our customers, invested in new technology and increased our focus on all elements ...

    Diane Hund - 25/04/2022 - 17:07

  9. Elevation Awards case study: How Just Global won Gold for ‘Best lead generation or nurturing campaign’ for 'Turn data into doing’ for Splunk

    generation efforts within digital marketing.  While field marketing had been one element within the demand ...

    David Rowlands - 14/06/2022 - 11:36

  10. Elevation Awards case study: How The Mx Group won Gold for 'Best use of customer insight' for 'Brand to drive demand: Rework work' for Envoy

    elements and increases in all campaign KPIs. Results  Mx’s strategy led to Envoy raising $111 million ...

    David Rowlands - 14/06/2022 - 10:15


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