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1. News: Expandi achieves asset purchase of Cyance

   business advisory, restructuring and investment practice. Cyance seeks to help innovative and fast-growing ...

   David Rowlands - 13/09/2022 - 08:44

2. Want to feature in the 2023 UK B2B Agencies Benchmarking Report?

   is not a condition to purchase. Msg & data rates may apply. Msg frequency varies. Reply HELP for help and STOP ...

   Daniela fernandes - 31/08/2022 - 11:32

3. Events are the catalyst to your customer journey: An interview with JR Sherman

   and insights on customers, helping to establish events as a means to accelerate the customer journey through ... interactive, engaging content to help them make their decisions and evaluate.” Don’t replicate the experience. ...

   David Rowlands - 08/09/2022 - 09:34

4. News: The Marketing Practice announces APAC expansion plans with acquisition of Rombii

   best in specialist B2B marketing in a fully integrated strategy, helping clients take more ...

   David Rowlands - 08/09/2022 - 09:00

5. News: Richard O’Connor promoted to CEO of B2B Marketing

   O’Connor to help bring all of our various products together, and deliver value and insight to our audience ... customers and audience change too, Richard is perfectly placed to help ensure B2B Marketing keeps pace.” ...

   David Rowlands - 30/08/2022 - 15:36

6. How marketers can achieve personalisation without third-party data

   that users are engaging with within the product, helping teams identify key growth metrics such as increases ...

   Adam Greco - 05/09/2022 - 16:24

7. Forget everything you (think you) know about ABM

   the term ‘account-based marketing’ back in 2003. Since then, I’ve worked with hundreds of marketers to help ... on delivering sustainable, profitable growth with your top accounts, and I’m hoping it will help to reset ... – it was and still is about account-based growth – and how marketers can use ABM to help their companies survive ...

   David Rowlands - 18/08/2022 - 15:17

8. Why email automation is ideal for improving internal team processes

   to a specific team member, that person can opt for more automated emails that will help them keep track ...

   Tom Ryan - 24/08/2022 - 09:41

9. Tapping into the Internet of Behaviours (IoB): Why understanding buyers is key to unlocking B2B sales value

   this at a deeper level will help businesses understand what buyers are looking for and how they want to interact ... to unlock the value of IoB data. This, in turn, will help optimise sales performance and turn digital ... and meaningful interactions that accelerate purchasing decisions. And it’s not just helpful for sales teams. ...

   Winnie Palmer - 15/08/2022 - 14:06

10. Digital vs. print marketing: A bright and measurable future together

    But that’s not to say that it’s the only route to success. Print marketing can help create impact, trust ... be integrated with other formats to help deliver enhanced experiences for consumers and for many businesses- ... will enable many brands to create hyper-targeted marketing campaigns, which will help deliver a better ROI ...

    Joe Courts - 03/08/2022 - 12:55

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