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1. People or personas? What B2B marketing can learn from B2C

   Wells and Ben Beeching discuss. B2B marketing: Helping customers make rational, justifiable, ... tolerate a certain amount of industry jargon in brand communications. It can help us feel knowledgeable ... and a recognisable brand help us relate to the product and attach certain values and characteristics to it. ...

   Anonymous (not verified) - 08/08/2022 - 11:55

2. Under the hood of Amex’s success with small businesses

   at that problem and how we could help, the first thing we thought of was funding because we’re a credit card ... in our neighbourhoods- helping them out is something that’s hard to argue with.” Give and you shall ... that we’re truly helping businesses grow. It’s good for them and it’s good for us,” Clayton develops. “Small ...

   David Rowlands - 10/08/2022 - 10:13

3. Why the moon landing began with good branding

   come to work every day? What do they need to do to help make the vision a reality? Core values: What ... asked President Kennedy. “I’m helping put a man on the moon, Mr President,” replied the janitor. Perfect ... because of its convictions. To help shape the communities and cultures you operate in and make a statement ...

   Sue Mizera - 03/08/2022 - 09:59

4. Brand guidelines: When should you start breaking the rules?

   Strategy Brand Creativity Most of us in the B2B space understand the need for brand guidelines. They help ... brand can help their business stand out from the crowd. Creative storytelling, quality content ... understand the need for brand guidelines. They help create a unified and distinctive identity for a business, ...

   Danny Philamond - 04/08/2022 - 09:46

5. News: Punch! rebrands as Punch! B2B with sister agency Punch! Sales

   and rebranding ambitious businesses and helping them reach new targeted audiences through ABM. Its sister agency, ... leadership teams and will still partner to help clients meet their strategic objectives. “These new brands ... with a new website that emphasises our three core areas where we are helping our clients to drive growth ...

   David Rowlands - 25/07/2022 - 11:24

6. News: Leading tech marketing and PR agency Harvard launches new brand and design service

   Innovation H:LAB combines the agency’s strengths to help tech brands looking to stand out and stand ... of an opportunity to help its tech clients differentiate in an increasingly crowded market and meet customer demand ... and storytelling expertise together in one place at Harvard, we’re in the perfect position to help tech brands ...

   David Rowlands - 22/07/2022 - 11:43

7. How to build a low-budget, high-returns marketing strategy in the early stages of a startup

   learned and how these learnings can help others.  Content is not a single-use commodity. It has longevity ... can eventually help maximise the brand. Invest in targeted ads to reach your prospects in the right ... in the team’s email signatures can help to increase this base. Once the audience is signed up and engaged, ...

   Luis O'Cleiry - 28/07/2022 - 09:11

8. Turn your product into your top marketing tool

   their day-to-day: help, useful tips, insights, educational content, etc. It can be assumed that your customers ... and helpful perspectives via the product, you streamline the steps customers need to take in order to consume ...

   Rebecca Grimes - 27/07/2022 - 09:04

9. Why most B2B marketing fails on trust – and what to do about it

   timely, relevant, helpful communication to build buyer trust  Trust – it’s the daily buzzword in B2B ...

   Daniela fernandes - 19/07/2022 - 15:54

10. Fahlgren Mortine

    Fahlgren Mortine is an integrated communications company helping brands engage in ways ...

    Daniela fernandes - 20/07/2022 - 11:27

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