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1. BROADCAST: Digital revolution hits radio

   the available data will help. Keeping costs down Radio airtime is cheap (relative to television), radio ...

   a12admin a12 - 28/02/2005 - 00:00

2. PROFILE: Martyn Lambert- VP of Marketing EMEA, Avaya

   confidence that the sponsorship will achieve its objectives and help continue the company's meteoric ...

   a12admin a12 - 17/05/2006 - 00:00

3. ANALYSIS: Beautifully simple marketing

   Exhibitions and beauty schools also help facilitate this type of personal interaction at the early stages. ...

   a12admin a12 - 26/01/2005 - 00:00

4. PiP: Pushing the envelope

   cannot have been helped by its close proximity to an entirely separate campaign in January to promote ...

   a12admin a12 - 29/03/2006 - 00:00

5. HOW TO: Choose the right agency

   this information will help the client reduce the list to 10 prospects, who are then invited to make a credentials ...

   a12admin a12 - 07/11/2004 - 00:00

6. PROFILE: Douglas Greenwell- Marketing Director, Group 4 Securicor

   I graduated, I took a marketing opportunity at Reuters, helping to market trading systems.” Greenwell ...

   a12admin a12 - 28/02/2005 - 00:00

7. PROFILE: David Sear- Chief Marketing Officer, Voca

   new products and services that can help diversify the company's reach and create new revenue ...

   a12admin a12 - 15/12/2004 - 00:00

8. BEST PRACTICE: Getting market research right

   party helps with PR coverage as it gives credibility. The press won't look at it otherwise.” ...

   a12admin a12 - 26/04/2005 - 00:00

9. PROFILE: Marc Tonnon- Marketer, BT

   Tonnon, with a large helping of understatement. The losses accrued by the Phone Book had historically been ...

   a12admin a12 - 07/11/2004 - 00:00

10. DATA FOCUS: Building a database

    campaign, measuring eyeball share helps, but does not show the level of influence or 'mindshare' ...

    a12admin a12 - 19/12/2006 - 00:00

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