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  1. How to break down data silos and become the data-driven marketer you need to be

    their data-driven dreams. Product usage data and subscription models: a help or a hindrance? Smashing down data ... in their data,” he says. “That, ultimately, helps to better segment customer into more homogenous groups, whether ...

    Daniela fernandes - 18/01/2022 - 10:42

  2. Barbara Stewart on nailing your CX in 2022

    education. Marketing can help educate, support and bring the personas in. As she maintains, you need ‘agile’ ...

    David Rowlands - 18/01/2022 - 08:48

  3. How to bridge the sales and marketing alignment gap – once and for all

    and more effective. It can also help ensure these changes stick. Specifically, CRM systems can provide ...

    John Cheney - 17/01/2022 - 10:01

  4. Five ways AI impacts demand generation

    to score leads and prioritise them according to their likelihood of converting. In this way, AI helps ... help automate tasks. The biggest takeaway? You can grab every opportunity to make a deal or turn leads ... by industry, but if you rely on social media, your bounce rate may be over 50%. This is where AI can help ...

    Satish Sadasivan - 14/01/2022 - 09:00

  5. Improving CX with revenue enablement

    and systems. We believe that revenue enablement strategies will help with this required transformation.  I have ... on helping them implement strategies and tactics to create better marketing (customer) experiences and drive ... is that KPI's and operating structures cannot help but get in the way of seamless customer experiences. I have ...

    Adam Mincham - 10/01/2022 - 09:12

  6. Abhi Morjaria on diversity and inclusion in B2B spheres

    understand and want to help for not just a better workplace, but for allowing those unheard ... need more active allies – to help us progress as a generation. Want to learn more about diversity ...

    David Rowlands - 12/01/2022 - 14:12

  7. How and why marketing must drive sustainability

    taking CO2 out of the atmosphere to help repair and regenerate our planet. We are also reviewing our ...

    David Rowlands - 11/01/2022 - 08:47

  8. Eight areas that marketing need to focus on to future-proof their 2022

    on tools and technologies that help us and our customers reduce the speed to lead: from live chat sent ... I love new ideas to help sales and marketing manage the office/WFH challenge efficiently. The company ... marketing budget to a branding medium and it helps drive volume of branded search leads. 6. Realtime ...

    Kate Cox - 10/01/2022 - 15:16

  9. Five ways to accelerate the B2B sales cycle to boost your revenue with more quality leads

    points don’t match those of your current customers. This can help save time and money. Your marketing ... efforts need to generate leads that will stick around. Consider a CRM software that can help you identify ... qualified leads from the rest. A CRM system can help you focus on leads that have a higher chance ...

    Richard Conn - 07/01/2022 - 12:30

  10. What’s in store for B2B marketing in 2022?

    in their teams skills; but in their own, becoming more data and digitally savvy to help understand where the new ... of helping us in increasingly innovative ways.   Smart cars use facial recognition algorithms to detect ... algorithms to do everything from maintaining call quality to help us take better pictures, and of course, ...

    David Rowlands - 07/01/2022 - 15:27


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