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  1. Five ways AI impacts demand generation

    generation Predicting the future is never an easy task, especially when it comes to technology. ... experts find it rewarding to automate repetitive tasks, generate high-quality leads and get AI-powered ... help automate tasks. The biggest takeaway? You can grab every opportunity to make a deal or turn leads ...

    Satish Sadasivan - 14/01/2022 - 09:00

  2. How to bridge the sales and marketing alignment gap – once and for all

    performance and conversions at each stage of the buyer journey, allocate tasks between departments, and make ...

    John Cheney - 17/01/2022 - 10:01

  3. What’s in store for B2B marketing in 2022?

    thoughts on a couple of areas to watch in 2022. That is not an easy task as the digital landscape is like ...

    David Rowlands - 07/01/2022 - 15:27

  4. Christelle Fraysse on the importance of a solid CRM system

    and conversions at each stage of the buyer journey. From here, teams can also allocate tasks between departments, ...

    David Rowlands - 16/12/2021 - 12:19

  5. Six B2B industries that should be leveraging marketing automation

    Uncover volunteers within your database. Finding and retaining volunteers is no easy task ...

    Tom Ryan - 14/12/2021 - 08:58

  6. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    market yourself, CMO! Do you need MM to accomplish all these tasks? No, surely not. But, why not? Why ... problems and go on to new heights? Here are four ways: Note: Our ongoing and parallel task is to develop ... or even if you don’t, we believe MM brings specific benefits to this task. As the one template for your ...

    Sue Mizera - 19/11/2021 - 09:34

  7. Marketing automation implementation- where to begin?

    a new marketing automation tool successfully is not a quick task. It requires careful planning, ... compliant. Get these essential tasks completed as a priority so you can move forward confident that your ... is not a quick task. It requires careful planning, integration, and onboarding, so where to start?   anonymous ...

    Tom Ryan - 14/10/2021 - 15:23

  8. Motivational marketing: Same old, same old or or B2B marketing 2.0? (Part 3)

    market yourself, CMO! Do you need MM to accomplish all these tasks? No, surely not. But, why not? Why ... are four ways: Note: Our ongoing and parallel task is to develop a case study specific to B2B: ... or even if you don’t, we believe MM brings specific benefits to this task. As the one template for your ...

    Sue Mizera - 13/10/2021 - 09:49

  9. Improving ecommerce efficiency with product information management workflows

    on tedious tasks, like manually recording product information, leading to this crucial resource becoming ... solution at this stage in order to act as a central source of truth and feed into tasks further down ... resource-intensive tasks, including by accelerating the approval process and establishing a central hub that enables ...

    Nate Holmes - 04/10/2021 - 17:32

  10. Driving growth through CX

    time-consuming tasks like pulling customer lists. In Gartner’s September 2020 survey of business ...

    James Frampton - 01/11/2021 - 10:02

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