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1. ‘Primp My Brand:’ How to prepare your company for an M&A or an IPO (Part I)

   advantage, change management, M&As, IPOs.  “Wait, M&As and IPOs?” you ask?  “Hold on,” you say: “How ...

   Sue Mizera - 27/02/2023 - 15:39

2. Eight essentials for a successful global marketing rebrand

   the jargon  There’s nothing we B2B marketers like more than an acronym served with some technical jargon. ...

   Yasutaka Mizutani - 19/01/2023 - 12:35

3. Live reaction: Can ChatGPT write your B2B copy?

   are true of B2B content marketing at all. Ironically, the analogy does not hold up at all. Also, I notice ...

   David McGuire - 12/01/2023 - 14:34 - 1 comment

4. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part two)

   This discipline, of which Ihave written briefly, holds that we all make the easiest, smoothest decisions when we ... these boxes’  for your management? Can your proposal serve them as individuals, as professionals, ...

   Sue Mizera - 15/12/2022 - 08:40

5. Senior marketing researcher

   individuals and businesses. We're proud to serve as the focal point for the B2B marketing sector, ...

   Jennie Barrick - 01/12/2022 - 09:19

6. The Tao of buyer-centric B2B marketing: The seven principles you need to know

   and gratitude for those who serve as mentors and teachers. Remember the days when sales and marketing were ... growth rather than the old grind, grind, grind way of working that no longer serves marketers ...

   Mary Gilbert - 21/11/2022 - 11:12

7. Creating a stand-out ABM campaign with Digital Radish’s Renaye Edwards

   about creativity through the lens of language and imagery – but the creative ways you can serve up ABM. ... the best in business, you’ll leave holding the keys to ABM success, with actionable insight to transform ...

   David Rowlands - 01/11/2022 - 08:16

8. Does scaling-out ABM mean you have to compromise on the impact of your programmes, or can you have it all?

   knowledge from the best in business, you’ll leave holding the keys to ABM success, with actionable insight ...

   Anonymous (not verified) - 31/10/2022 - 13:58

9. Propolis December roundtable RYI landing page

   December Propolis Leaders Roundtable: 'Hold on tight! How to prepare your marketing team ...

   scotty - 17/10/2022 - 14:40

10. Propolis December roundtable linkedin

    December Propolis Leaders Roundtable: 'Hold on tight! How to prepare your marketing team ...

    scotty - 17/10/2022 - 14:07

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