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  1. The tautology of marketing operations job titles

    Although I actually like this one, I’m standing firm on my premise that less is more. Innovation, of course ...

    Simon Daniels - 03/12/2021 - 08:47

  2. News: Feefo appoints new CMO to drive growth and overseas expansion

    such as BA Holidays, Expedia, KIA, Next, AXA, and Iceland. Now. The company aims to establish itself ...

    David Rowlands - 30/11/2021 - 16:39

  3. Are the 2020s the Decade of the Great B2B Rebranding?

    and martech. I firmly believe brand and martech should become fast BFFs, although today, this interaction ... of this speaks to the 2020s being the decade of the great B2B rebranding, which I firmly believe in, and which ...

    Sue Mizera - 01/12/2021 - 10:47

  4. News: Hiscox launches card game to educate businesses about cyber security

    against businesses rose from 38% in 2019 to 43% in 2020, with one in six firms attacked saying its ... card. Virus: 31% of firms affected by a cyber-attack had to deal with a virus infection. Pairs ... for a cyber-attack they experienced. Pairs with the employee training card. Ransomware: One-in-six firms attacked ...

    David Rowlands - 30/11/2021 - 09:52

  5. News: Annual study reveals rising stars in the marketing multiverse

    are B2C firms. Social media activity across the global CEOs showed minimal growth from last year. Only 40% ...

    David Rowlands - 30/11/2021 - 16:21

  6. Four game-changing insights driving customer acquisition in a digital world

    and social posts as well.  Firms can be notoriously poor at clearing out old content too. Even your best ... to the upswing.   If marketing encourages employees to be active on LinkedIn, that firm will stand out, because ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

  7. Universal identity resolution is a myth. It’s also a bad idea

    Second, a distributed identity model puts the identity asset firmly within the control of the data owner. ...

    Ray Kingman - 05/11/2021 - 09:31

  8. How to build a brand that is globally recognisable, but culturally relevant everywhere: An interview with Stefan Doering

    necessarily have to be that way. Many organisations, including ours (as a network of member firms), have ...

    Anonymous (not verified) - 20/10/2021 - 16:35

  9. Part 2: Auditing a brand may make B2B consider brand building

    right now, lucky you! If you have already had your summer holiday, welcome back. Now, there is still ... time to think about a fresh approach when rubber hits the road after the summer holidays. For B2B ... we haven’t partaken in too much of the local holiday tipple – we really mean it! Carry on reading ...

    Mercè Cozens - 07/09/2021 - 15:05

  10. News: Former football manager Harry Redknapp puts HR team through its paces in dentsu’s first work for BrightHR

    online database of documents and information, the ability to approve overtime and holidays at the tap ...

    Lucy Gillman - 07/10/2021 - 17:26


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