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PROFILE: Andrew McGrath- Director of Marketing & Strategy, NTL Telewest Business
the two companies had become one, for McGrath and his new marketing department the focus was on building ...
a12admin a12 - 09/07/2007 - 00:00
BRANDING: Branding for SMEs
Work at it Identifying points of difference can also be the kind of exercise which builds staff ...
a12admin a12 - 14/12/2004 - 00:00
PROFILE: Caroline Meechan- Director of Sales and Marketing, Marriott Incentive Vouchers
went into building a conservatory an activity which does not carry the same conversational gambit ...
a12admin a12 - 19/08/2005 - 00:00
PROFILE: Michael Avis- Marketing Director, Sun Microsystems
a four-letter acronym the company has coined: BMFO: building a market-focused organisation. It means the whole ...
a12admin a12 - 25/04/2006 - 00:00
BEST PRACTICE: Creating the right marketing team
to be more about brand-building than meeting a specific business objective of filling key positions. Another ...
a12admin a12 - 19/12/2005 - 00:00
PROFILE: Jacqui Kean- Brand Marketing Director, The Economist
of red', as it has been well managed and provides the perfect platform to continue building its readership. ...
a12admin a12 - 30/05/2007 - 00:00
ANALYSIS: Beautifully simple marketing
Converting the channel to a particular brand is easy but thereafter the real challenges of building brand ...
a12admin a12 - 26/01/2005 - 00:00
HOW TO: Choose the right agency
away and worked quietly by themselves without any recourse with the team. The aim here was to build up ...
a12admin a12 - 07/11/2004 - 00:00
PROFILE: Douglas Greenwell- Marketing Director, Group 4 Securicor
Secondly, entering new markets by finding new niches, develop and build products which address existing ...
a12admin a12 - 28/02/2005 - 00:00
PiP: Pushing the envelope
in this bracket seeking to switch suppliers. DHL Global Mail has been building a network of distribution centres ...
a12admin a12 - 29/03/2006 - 00:00