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  1. PROFILE: Andrew McGrath- Director of Marketing & Strategy, NTL Telewest Business

    the two companies had become one, for McGrath and his new marketing department the focus was on building ...

    a12admin a12 - 09/07/2007 - 00:00

  2. BRANDING: Branding for SMEs

    Work at it Identifying points of difference can also be the kind of exercise which builds staff ...

    a12admin a12 - 14/12/2004 - 00:00

  3. PROFILE: Caroline Meechan- Director of Sales and Marketing, Marriott Incentive Vouchers

    went into building a conservatory – an activity which does not carry the same conversational gambit ...

    a12admin a12 - 19/08/2005 - 00:00

  4. PROFILE: Michael Avis- Marketing Director, Sun Microsystems

    a four-letter acronym the company has coined: “BMFO: building a market-focused organisation. It means the whole ...

    a12admin a12 - 25/04/2006 - 00:00

  5. BEST PRACTICE: Creating the right marketing team

    to be more about brand-building than meeting a specific business objective of filling key positions. Another ...

    a12admin a12 - 19/12/2005 - 00:00

  6. PROFILE: Jacqui Kean- Brand Marketing Director, The Economist

    of red', as it has been well managed and provides the perfect platform to continue building its readership. ...

    a12admin a12 - 30/05/2007 - 00:00

  7. ANALYSIS: Beautifully simple marketing

    Converting the channel to a particular brand is easy but thereafter the real challenges of building brand ...

    a12admin a12 - 26/01/2005 - 00:00

  8. HOW TO: Choose the right agency

    away and worked quietly by themselves without any recourse with the team.” The aim here was to build up ...

    a12admin a12 - 07/11/2004 - 00:00

  9. PROFILE: Douglas Greenwell- Marketing Director, Group 4 Securicor

    Secondly, entering new markets by finding new niches, develop and build products which address existing ...

    a12admin a12 - 28/02/2005 - 00:00

  10. PiP: Pushing the envelope

    in this bracket seeking to switch suppliers. DHL Global Mail has been building a network of distribution centres ...

    a12admin a12 - 29/03/2006 - 00:00

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