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  1. The importance of brand and the critical role it has on the bottom line: My highlights from the B2B Ignite USA 2022 conference

    (EY).  This was a great discussion focused on building ecosystem business models to drive growth; how ... stronger ROI through their efforts." – Ani Don't separate brand-building from demand generation ... to my heart, which I've spoken about numerous times – balancing brand building and demand ...

    David Hayes - 16/06/2022 - 11:45

  2. Propolis- VOC model download form

    'Building a Voice of Customer Programme' This strategy model- part of the Propolis rich-content stack ... of expert guidance for B2B marketing leaders and teams- will: • Show you the 5 key steps in building ...

    scotty - 09/06/2022 - 14:47

  3. Elevation Awards case study: How Quarry won Gold for ‘Best use of account-based marketing’ and ‘Best customer engagement initiative’ for ‘Business-to-ecosystem (‘B2E’) for ZS Associates

    the future of healthcare, but flew under the radar with executive change-makers.  To gain mindshare and build ... and Quarry needed to develop an insights-based ABM campaign that would gain executive-level attention, build ... objectives: Build relationships with new senior-level contacts at existing client accounts.  Elevate ZS’s ...

    David Rowlands - 14/06/2022 - 11:16

  4. Education, consistency and patience: The keys to retaining your customers

    it into our business vocabulary by accident. How then do we bring this magic to what we do and build repeat ... it right.  Educating your customers builds confidence An initial purchase is exciting—it means your marketing ... and acquisition work for you. Here are a few ideas to build repeat business through education. Create content ...

    Rebecca Grimes - 06/06/2022 - 10:22

  5. Martech Awards case study: How Kaltura won Gold for ‘Digital or hybrid event platform of the year’

    multi-track events, organisations utilise Kaltura to build, manage and scale the event that is right ...

    David Rowlands - 07/07/2022 - 15:01

  6. How to build a successful and thriving community: A guide for SaaS businesses

    by the end of 2022.  Taking the time to build, promote and use a community around your software will set you ... customers. Improve conversions and outcomes. Build brand loyalty. Where to start There are a few questions ... be more effective to only make paying, dedicated customers aware as it can build a sense of exclusivity ...

    Richard Conn - 15/06/2022 - 09:27

  7. Attracting the next generation into the B2B world

    smart employers are building deep connections with Universities, with the student ambassadors on campus ...

    Michelle Wells - 04/07/2022 - 12:02

  8. B2B Ignite- Marketing Box of Delights

    customer preference amid competitive mess We've sales pipelines to build Other objectives to kill ...

    David Rowlands - 28/06/2022 - 10:00

  9. Martech Awards case study: How 6sense won Gold for ‘ABM platform of the year’

    something of great value that’s instrumental in building out our ABM process. You need a platform like ...

    David Rowlands - 07/07/2022 - 12:21

  10. Martech Awards case study: How Integrate won Gold for ‘Martech vendor of the year’

    for me and the team to build out more customer-focused strategies and quickly pivot, especially in a year ...

    David Rowlands - 07/07/2022 - 12:59


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