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  1. To abbreviate your company name, or not to. That is the branding question

    and non-specific. It might be a household name in the shopping center industry, but I bet practically everyone ...

    Gary Slack - 02/11/2017 - 12:43

  2. Panasonic launches digital-only ‘Think again’ campaign

    to ‘think again’ about what its offering means to them. While already a household name for electronic ...

    Alex Clarke - 12/05/2016 - 12:11

  3. Awards case study: Black Horse employs power of video to drive channel marketing campaign

    of dealers throughout the UK. It also sells finance through white label agreements with household brands ... the UK. It also sells finance through white label agreements with household brands such as Suzuki, Jaguar, ...

    Alex Clarke - 15/11/2016 - 16:56

  4. Nothing (too) personal: How to strike a balance with personalisation

    household brands are bankrolling all manner of untoward organisations.) When everything from the food we eat ... Or this recent scoop on how household brands are bankrolling all manner of untoward organisations.) anonymous ...

    Oliver Matejka - 24/02/2017 - 11:30

  5. B2B Marketing’s top 20 women making the biggest impact in tech

    this by gaining household names as clients and entering them into CX industry awards. Those that win have in turn ...

    Molly Raycraft - 01/01/2018 - 17:13

  6. Webinar Programme

    performance drivers than household names like Tesla, Nike and Disney. Date: 24-06-21 Watch on-demand How ...

    minesh.mistry_354001 - 24/01/2018 - 17:31

  7. AWARDS 2012 CASE STUDY: Category 18: ‘Heart thumping opportunity’ for Reckitt Benckiser by The Workroom

    Branding 15 5 MB Download this now While its power brands such as Dettol and Durex are household ...

    Anonymous (not verified) - 16/11/2012 - 15:58

  8. AWARDS 2012 CASE STUDY: Category 3: ‘BT Lighting Up the High Street’ by BT Expedite

    a household name is only scratching the surface? At BT Expedite, BT’s retail technology specialists, the most ...

    Anonymous (not verified) - 14/09/2012 - 17:02

  9. The need for a B2B single customer view (SCV)

    customers, building a relationship with that person (or household) and encouraging them to buy from you. B2B, ...

    Anthony Botibol - 05/01/2017 - 10:55

  10. Need a new IT infrastructure? Just ask Jared Leto

    but they are mostly ones appealing to small businesses, like BT (because it’s a household name already) ... a household name, but is still big enough to have a decent marketing budget (which could stretch ...

    Jon Silk - 29/04/2015 - 14:33

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