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  1. Seven ways B2B brands can utilise user-generated content to boost marketing effectiveness

    maturity and the air of a company focused on getting it right. This can be invaluable in today’s digital ...

    John Allen - 17/11/2021 - 08:39

  2. 4 product launch failures and what we can learn from them

    for the hugely successful iPhone and iPad. 3. Google Glass – Google, 2012 When Google Glass was announced ...

    Kelly Wright - 04/08/2021 - 11:09 - 1 comment

  3. Awards case study: Find out how Agent3 nabbed the award for ‘Best use of account-based marketing’

    data with 1st party 6sense data based on Splunk.com engagement data  Phase 2: Integrated Digital Air ... for this campaign, ie: phase 1: Account prioritization, phase 2: Surround: Digital air cover activation and phase 3: ...

    Kavita Singh - 02/06/2021 - 12:29

  4. Awards case study: Find out how Gravity Global nabbed multiple awards this year at our Elevation Awards

    events at and around air shows, viral video, VR and AR, animated OOH, Print, Social Casts and Social ... the natural world on nose cones to attract attention and reflect efficiency and profit making. The Paris Air ... the Profit Hunter – Tech Lion Our challenge was to ‘own’ the Paris Air Show and make the campaign relevant ...

    Kavita Singh - 02/06/2021 - 13:50

  5. News: B2B Marketing Elevation Awards 2021 winners announced!

    run an integrated campaign that utilised events at and around air shows, viral video, VR and AR, ...

    David Rowlands - 02/06/2021 - 22:02

  6. Awards case study: Find out how Retina won the award for ‘B2B marketing communications agency of the year’

    AI, Bidspotter, Mazars, Alliance Healthcare, Cleanshelf, Ironhack, Blue Air Dramatically expanded ...

    Kavita Singh - 02/06/2021 - 11:24

  7. What the Phasing-out of Third-Party Cookies Means For B2B

    and minimize the data shared with websites — but the specifics are still a little up in the air. As the 2022 ... a little up in the air. As the 2022 deadline fast approaches, there are still a lot of unanswered ... the data shared with websites — but the specifics are still a little up in the air. As the 2022 deadline ...

    Jack Mann - 20/04/2021 - 20:11

  8. Last post: An ode to a publication that shaped an industry

    an interest in B2B. So, somehow, I needed to create a magazine out of… thin air. This challenge of starting ...

    David Rowlands - 01/04/2021 - 10:17

  9. Awards case study: How Fight or Flight and Flipdish won Gold for 'Best public relations campaign'

    a light on a story that wasn’t getting the air time it deserved: the relationship between independent ... by helping it to shine a light on a story that wasn’t getting the air time it deserved: the relationship ... on a story that wasn’t getting the air time it deserved: the relationship between independent restaurant ...

    David Rowlands - 26/11/2020 - 16:23

  10. Awards case study: Ogilvy's work with Rolls-Royce on the IntelligentEngine wins gold for 'Best use of creative'

    is on the cusp of entering a new age of flight. A near-impossible challenge to meet growing demand for air travel ...

    David Rowlands - 26/11/2020 - 16:27

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