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  1. LinkedIn gets serious with iPad app

    Social LinkedIn’s new iPad app is pretty impressive. And it sends out a clear signal regarding ... blog/posts/2012/04/27/linkedin-gets-serious-ipad-app LinkedIn’s new iPad app is pretty impressive. And it sends out a clear signal regarding ... experience of the new iPad app and also with regard to the strategic motivations behind its launch.     13 ...

    Alex Aspinall - 27/04/2012 - 13:04

  2. MOBILE MARKETING NEWS: IT decision makers favour iPads

    Mobile 16047 news/archive/mobile-marketing-news-it-decision-makers-favour-ipads B2B marketers need ... of global iPad using IT business decision makers revealed 91 per cent of iPad owners use it for work ... of respondents said they would not consider buying a different tablet device in the future. The iPad has ...

    Jason Taylor - 25/01/2012 - 17:42

  3. How to develop the right martech mindset

    members which are divided into three teams of five: each specialising in either land, sea or air. When ...

    Molly Raycraft - 07/03/2019 - 16:02

  4. Airbus uses expanded VR to demo new and future aircraft to customers

    at the International Paris Air Show in June and at this month's Farnborough International Air Show. Paul Hannah, ... participants the opportunity to experience Airbus’ products such as Bartolomeo, FCAS, Urban Air Mobility ... participate at the same time. The VR was showcased at the International Paris Air Show in June ...

    Molly Raycraft - 27/07/2018 - 10:33

  5. Don’t miss out – the latest, greatest innovations in modern marketing

    the hot air and Nostradamus-like puffery, there might even be the occasional money-making top tip. And so ...

    Brian Macreadie - 20/02/2019 - 09:45

  6. Q&A with Allister Frost: Why social media marketing isn't free – but is a good investment

    that you follow. If you recruit followers by running a competition to win an iPad, don’t be surprised ... if those people just want to win an iPad, they’re not going to want to buy from you. If, however, people ...

    Molly Raycraft - 31/10/2018 - 11:51

  7. Awards case study: Why Avios' decision to sprinkle a little magic on its direct mail led to a 58% response rate

    in 1988 as Air Miles, is a leading international travel rewards company, turning everyday spending ...

    Paul Snell - 22/11/2018 - 22:30

  8. Hard work and harmony – all in a day’s work at the DMA Awards judging

    the scoring was done on personal iPads, with all the information and collateral available on a dedicated app. ...

    Joel Harrison - 15/10/2018 - 16:25

  9. If you want your brand to be memorable, try experiential marketing

    the answer. “The benefit is getting air time with that prospect,” explains marketing manager Joanna Betés. ...

    Molly Raycraft - 02/11/2018 - 09:59

  10. Q&A Robert Norum: Why your ABM should be unique to your organisation

    it could even be direct mail. It’s making sure you’re giving air cover to your salespeople who aren’t ...

    Molly Raycraft - 01/11/2018 - 16:11 - 1 comment

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