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  1. Awards case study: How Inmarsat Aviation used AR to target decision-makers at global trade shows

    Inmarsat Aviation used augmented reality (AR) in the ‘Connected air’ exhibition to launch 12 passenger POV ... by paid promotion ‘Connected air’ AR exhibition Printed collateral and giveaways Launch party with 200 ... ‘Connected air’ permanently installed at Inmarsat Aviation HQ. Timescales of the campaign January- June 2016: ...

    Molly Raycraft - 14/11/2017 - 10:14

  2. Watch two of the top keynote presentations from Ignite 2017

    the conventions and moulds that B2B marketers rely on, and turn the air blue! anonymous user Features United ...

    Cliff Guy - 06/07/2017 - 11:05

  3. Examples of innovation in B2B marketing: 4 award-winning campaign case studies

    Inmarsat created the ‘Connected Air’ AR exhibition to transport prospects, showing them what the product ...

    Alex Clarke - 06/02/2018 - 11:05

  4. How to: Choose the best platform to host your video

    of friend and family news rather than find out about the latest enterprise software. Hangouts on Air If you ... want to experiment with live video, you might want to try Google Hangouts on Air. It allows multiple ...

    Alex Clarke - 09/09/2015 - 15:06

  5. 5 steps to guarantee ABM sales and marketing alignment

    ROI Demonstrate how ABM provides not just air-cover marketing, but specific tactics and strategies ...

    Clive Armitage - 29/01/2018 - 09:47

  6. CAMPAIGN OF THE MONTH: Adobe busts marketing myths

    Branding Adobe didn’t mince its words in its latest campaign when it came to airing ... mince its words in its latest campaign when it came to airing the frustrations of marketers. Gemma ...

    Anonymous (not verified) - 07/12/2012 - 10:50

  7. The future of B2B marketing is automated, and that’s a good thing

    our fingers in the air to test the industry’s changing winds as those in other sectors still do. We’ve ...

    Jada Balster - 29/11/2017 - 10:06

  8. 6 incredibly effective ways to motivate your team

    outlines. “Ensure people take a break from their desks and devices to move their bodies, get some air ...

    Molly Raycraft - 15/01/2018 - 15:12

  9. PROFILE: Paul Wilson, chief marketing officer, SunGard Financial Systems

    Branding Paul Wilson, chief marketing officer at SunGard Financial Systems, is breathing fresh air ... knowledgebank/branding/features/profile-paul-wilson-chief-marketing-officer-sungard-financial-system Paul Wilson, chief marketing officer at SunGard Financial Systems, is breathing fresh air ...

    Anonymous (not verified) - 02/03/2012 - 14:43

  10. Awards case study: How Fujitsu's sales/marketing success helped establish a key client partnership

    as storage products, telecommunications, advanced microelectronics, and air conditioning. It has ...

    Alex Clarke - 16/11/2017 - 17:28

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