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  1. Barbara Stewart on nailing your CX in 2022

    to CX- and keep it simple. Want to learn more about improving your CX from the best in business? Why ...

    David Rowlands - 18/01/2022 - 08:48

  2. Improving CX with revenue enablement

    customers about how they need to improve this experience through marketing, that 60%+ of the customers' ... improving your CX? Why not check out Propolis, our exclusive community for B2B marketers to share insights, ...

    Adam Mincham - 10/01/2022 - 09:12

  3. How to bridge the sales and marketing alignment gap – once and for all

    that there is room for improvement. The question then becomes: “how can we make it happen?”  Share goals, performance ...

    John Cheney - 17/01/2022 - 10:01

  4. Five ways AI impacts demand generation

    and circumstances to improve customer relationship management. AI-driven platforms and algorithms decode valuable ... they require. Here are a few ways you can use AI to improve your lead generation: Adaptive content hubs: ... overcome incorrect data, providing you with insights that will improve your lead generation process ...

    Satish Sadasivan - 14/01/2022 - 09:00

  5. News: Susan McKay joins Dun & Bradstreet as international CMO

    multinational professional services firm TMF Group, where she was global CMO with responsibility across 85 ...

    David Rowlands - 13/01/2022 - 16:19

  6. 10 lessons learned after 10 years of modern selling

    Intelligence powers growth and iteration Buyer experience is vastly improved when it is based upon quality ... insights that are driven by data. Investing in revenue intelligence is crucial for making improvements ... and content to drive continuous improvement. Business leaders must ensure that all of their staff become data ...

    Pieterjan Bouten - 13/01/2022 - 09:50

  7. How and why marketing must drive sustainability

    communications and sales experience from small, fast-growing firms to multinationals. I have worked ... of the world’s most trusted sustainability ratings providers, to continually assess and improve on all aspects ... suppliers have the right sustainability processes improves the experience for customers as they engage ...

    David Rowlands - 11/01/2022 - 08:47

  8. Eight areas that marketing need to focus on to future-proof their 2022

    months. Read our case study here-  we found lead quality was greatly improves when we switched part of our ... optimisation  Improvements in bidding automation for B2B moves us away from keyword targeting to audience-based ...

    Kate Cox - 10/01/2022 - 15:16

  9. Practical magic: Cooking up a potion for success for your ABM programme

    to get in front of customers. Want to learn more about improving your ABM strategy? Check out Propolis, ...

    David Rowlands - 07/01/2022 - 09:03

  10. What’s in store for B2B marketing in 2022?

    providers and customers regarding their CRMs. With all the work being done to improve the customer ... virtual realities through headsets, a range of new devices coming to the market will soon greatly improve ... and financial measures: 39x improvement in customer lifetime value. 39% improvement in cross-sell/up-sell value. ...

    David Rowlands - 07/01/2022 - 15:27

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