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1. ‘Primp My Brand:’ How to prepare your company for an M&A or an IPO (Part II)

   should I buy? The sales force could reasonably ask, which one should I sell? Second collaboration: What’s ...

   Sue Mizera - 09/03/2023 - 11:16

2. ‘Primp My Brand:’ How to prepare your company for an M&A or an IPO (Part I)

   it.  To the CEO’s credit, he understood that it was the brand that would energise his staff, improve ... was documented in significant improvements in employee and customer satisfaction and in new contracts vs. ...

   Sue Mizera - 27/02/2023 - 15:39

3. News: Recent research sheds light on the state of PR in B2B

   on sales enablement, this can seem more consequential.’ ‘Very few B2B PR strategies can work optimally ... to be operating in silos. The CFO might not feel it is their job to tell the sales director how to run sales ... , and the CMO doesn’t want more flack from the sales director. Even the people who are doing a good job don’t ...

   David Rowlands - 08/02/2023 - 14:40

4. Revenue operations manager

   they are constantly optimised to improve win rates in partnership with Sales and Marketing Ultimate ownership of B2B ... Manager, you will support B2B Marketing’s revenue generating teams by managing our sales and marketing ... closely with the senior leadership team to develop actionable insights for our sales, marketing ...

   Jennie Barrick - 12/01/2023 - 15:20

5. A new year, a new set of priorities: Tackling your 2023 budget

   improve your overall CX. 4. Analyse your creativity It’s easy to forget that the recipients of every ... is delivered in a clear and consistent way across every touchpoint; from a skyscraper to the sales team. ... building and sales activation is key to driving growth. While it might be tempting to cut or even, stop ...

   Oliver Budworth - 25/01/2023 - 14:36

6. Propolis marketing lead

   the Propolis Marketing Manager, will lead demand generation, ABM and sales enablement strategy and execution ... marketing strategy and execution aimed at generating demand and supporting the sales team to win and retain ... and procure B2B Marketing customer data to support marketing campaigns Close collaboration with sales ...

   Jennie Barrick - 20/01/2023 - 14:41

7. Media and training marketing executive

   ecommerce sales. This will include website & ecommerce management, creating and executing targeted ... environment Proven ability to collaborate with multiple teams, such as sales, editorial, design as well ...

   Jennie Barrick - 20/01/2023 - 14:33

8. Live reaction: Can ChatGPT write your B2B copy?

   of the sales cycle, and for different types of audiences. In this blog post, we'll introduce you ... effectively.” It’s not wrong, exactly – and the point about the sales cycle and audiences is spot ... as the fourth most important B2B content format is flat-out weird. Clearly, the AI has read the sales pitches ...

   David McGuire - 12/01/2023 - 14:34 - 1 comment

9. Account-Based Marketing

   And every marketer wants to make their sales team happy by identifying and prioritizing accounts ...

   Jerusa Calliste - 05/01/2023 - 09:11

10. How to get the best return on your marketing budget

    marketing budgets are tightened, sales targets are often stretched, which means finding ways to deliver more ... marketing ROI including: Minimising churn Personalising your approach Aligning Sales and Marketing ...

    Jerusa Calliste - 13/12/2022 - 18:47

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