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  1. Elevation Awards case study: How Agent3 won Gold for ‘Best multichannel campaign’ for their campaign 'The closer twins’ for Change Wholesale

    This came to life in entertaining ways including a parody of MasterClass, a workout video, sales training ... from marketing to events to sales calls to onboarding and customer success. To quote Keith and Kurt ...

    David Rowlands - 13/06/2022 - 16:00

  2. Elevation Awards case study: How The Mx Group won Gold for 'Best use of customer insight' for 'Brand to drive demand: Rework work' for Envoy

    Executive and HR Technology Conference.  Throughout the campaign, website traffic, inquiries, closed sales ... 45 to 1, site visits grew 98%, Envoy’s brand awareness increased 13%, and sales-qualified leads ...

    David Rowlands - 14/06/2022 - 10:15

  3. Elevation Awards case study: How Gravity Global won five Gold awards for ‘Profit hunter: A force with nature’ for Embraer

    improvement.  The challenge was to ‘own’ sustainability without having the ability to visit customers ...

    David Rowlands - 14/06/2022 - 09:49

  4. Elevation Awards case study: How Quarry won Gold for ‘Best use of account-based marketing’ and ‘Best customer engagement initiative’ for ‘Business-to-ecosystem (‘B2E’) for ZS Associates

    VP sales, VP global marketing, business unit heads, VP market access, VP patient advocacy). ... with Dr. Sanjay Gupta) for senior-level contacts. Additionally, sales enablement materials equipped account ...

    David Rowlands - 14/06/2022 - 11:16

  5. B2B conversational marketing: A how-to guide to achieve success and increase campaign ROI

    Conversational marketing is just an updated and much-improved version of how your sales agents used to work ... General B2B marketing Marketing department ROI Master- Strategy & Evolution Sales enablement ... and increase your sales results.  Marketing can be a major challenge, but this can be especially true ...

    John Allen - 15/02/2022 - 14:50

  6. News: Monthly roundup of new hires in B2B

    out all! Robert Bushey, EMEA chief sales officer, Merkle The former Accenture MD joins Merkle. In his ... and prospects throughout their omnichannel sales journey.” Roy Jugessur, chief revenue officer, Actual ... a significant strengthening of our executive team and sales function as we focus on progressing from start-up ...

    David Rowlands - 01/06/2022 - 09:59

  7. Buying Group Marketing: Taking your ABM to the next level and creating a journey that’s relevant across marketing and sales

    ABM Sales and marketing alignment Strategy Download this now Account-based marketing. ABM. ...

    Daniela fernandes - 30/05/2022 - 12:42

  8. There’s never been a better time to recommit to your vision and mission

    does your organisation answer to and what aspects of their lives is it responsible for improving ... to make life even better for the people you serve. That leads to improved customer loyalty and positive ...

    Stephanie Copel... - 16/05/2022 - 09:06

  9. Ignite USA: The key to becoming a B2B outperformer

    a more important time to talk about the trends shaping the future of B2B sales and the importance ... Marketing, and Sales practice at McKinsey & Company, based in Chicago. I’ve been with the firm for nearly ... and sales enablement to driving growth with green products.  Outside of work, I currently serve in various ...

    David Rowlands - 16/05/2022 - 15:38

  10. Steven Spencer-Steigner on the state of B2B brand building

    outlines, “We’re slowly moving away from a sales-driven business model. Brand is no longer seen as just ... understanding that positive brand perception in the marketplace helps feed the sales cycle all the way from ...

    David Rowlands - 30/05/2022 - 14:49


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