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  1. News: The Marketing Practice announces APAC expansion plans with acquisition of Rombii

    audience insight and sales activation. With offices in Singapore and Sydney, it reflects a significant ...

    David Rowlands - 08/09/2022 - 09:00

  2. News: Richard O’Connor promoted to CEO of B2B Marketing

    sales and marketing for his entire career, with both client-side marketers and agencies. Over the past ... first Client Solutions team, led a global sales and marketing transformation across EMEA, Asia ...

    David Rowlands - 30/08/2022 - 15:36

  3. The importance of brand personality in B2B – and how to find yours

    they drive, preferred vacations, favourite movies or books. Everyone is always looking to improve: “What ... resolutions has your company made to improve itself in the upcoming months or years?” This simple exercise ...

    Sue Mizera - 25/08/2022 - 14:16

  4. How bad data in your CRM may be exposing you to a competitive ambush

    by a stronger, savvier competitor. B2B sales and marketing leaders are improving their CRM data quality ... informed decisions about how to improve sales enablement, product roadmap, and GTM. The continuous learning ... the competition, B2B sales and marketing leaders are capturing, analysing, and applying data about their buyers ...

    Willem Maas - 14/07/2022 - 15:54

  5. People or personas? What B2B marketing can learn from B2C

    to be built at scale. One-to-many, rather than a personal relationship with a sales rep. Sponsorship, adverts, ... Brands, therefore, need to understand the different factors driving purchasing behavior and sales cycles ... hat the buyer is wearing. Want to learn more about improving your CX? Why not check out Propolis, our ...

    Anonymous (not verified) - 08/08/2022 - 11:55

  6. Forget everything you (think you) know about ABM

    into a single account. That’s resulted in some frustration from sales teams and a watering down of the ABM ... the thinking to suit their own software product’s strengths and, ultimately, sales. To play devil’s advocate, ... the business engages its accounts – across sales, service, customer success and even the executives at the top ...

    David Rowlands - 18/08/2022 - 15:17

  7. Perfecting pipeline management to boost B2B sales

    activities, the sales and marketing process can be continually improved upon. Want to learn more about ... General B2B marketing Marketing department Sales and marketing alignment Master- Data Strategy, ... Insight & Intelligence Sales enablement Second party data Third party data CRM Data First party data ...

    John Cheney - 13/07/2022 - 11:22

  8. Martech Awards case study: How CRMT Digital won Gold for ‘Best use of marketing automation’ for ‘A Netflix inspired buyer journey’ for HPE Aruba

    to design and build a class-leading “always on” nurturing engine to drive conversion through the sales ... the nurture engine has achieved an ROI of over 260% with a seven figure dollar contribution to the sales ... interested in Aruba do not take long to become sales ready when given the relevant information at the right ...

    David Rowlands - 07/07/2022 - 12:35

  9. News: The B2B Marketing Awards shortlist announced!

    'Smart marketing for smart manufacturing' by Stein IAS 13. Best sales enablement initiative 'A ... aggregators' by Sharper B2B 'ASMI – A home grown, AI/ML platform for sales enablement' by Tata ...

    David Rowlands - 23/08/2022 - 09:55

  10. How your peers are measuring marketing operations

    the question of how much input marketing and for that matter sales have in defining these targets rather than ... impacted by design and functionality. “My team routinely analyses website pages to improve engagement ... provider, TigerConnect told me. “We also use Zoominfo to improve webform completion rates and overall data ...

    Simon Daniels - 25/07/2022 - 10:08

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