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  1. Martech Awards case study: How Integrate won Gold for ‘Martech vendor of the year’

    with all-digital, sales-free, self-serve journeys across multiple channels, and B2B marketers need to adapt.  ... measuring, and improving performance.”  2021 Awards  Inc. 5000. MarTech Breakthrough Award for “Best Overall ... MarTech solution.”  aaS Award finalist for “Best SaaS Product for Sales and Marketing.”  G2 badges ...

    David Rowlands - 07/07/2022 - 12:59

  2. What you missed at Ignite London

    to grips with what makes your target accounts tick. The result? A three times increase in sales over three ... messages, resist doing the same. Break the one-size-fits-all approach for every marketing message and sales ... communication channel that showcase your brand, provide fast customer feedback, improve employee efficiency ...

    David Rowlands - 13/07/2022 - 09:32

  3. How to build a successful and thriving community: A guide for SaaS businesses

    and promote your brand can improve engagement and convert sales and is what creates a loyal community! ... involvement in the online community improves success. Also, the PBX phone system in place works and provides ... customers. Improve conversions and outcomes. Build brand loyalty. Where to start There are a few questions ...

    Richard Conn - 15/06/2022 - 09:27

  4. Why winning in B2B requires putting meaningful brand experiences at the top of the agenda

    the average sales cycle by up to a third. With millennials and Gen Z now in key decision-making ... and influencing roles, the opportunity to shorten the sales cycle is even more critical, given that they will take ...

    Jonathan Turner - 20/07/2022 - 09:29

  5. It’s time for B2B organisations to catch up on personalisation

    their value; personalising experiences result in increased sales, increased retention and improved customer ... functions of a sales or account team. Knowing your buyers, and influencers within an organisation, ... business may want to build more personalisation into experiences that happen outside of sales, and even ...

    Kieron McCann - 31/05/2022 - 10:25

  6. Elevation Awards case study: How MerkleB2B won Gold for ‘Best use of direct mail for ‘‘Roundel. Story in a box’ for Roundel

    The combination of improv and shopper insights was the perfect way to tie-up the unboxing moment Merkle created. ... specifically brand marketers and channel sales teams.  National media agencies, specifically media supervisors ... and to keep their attention for any kind of sales presentation. Roundel needed to overcome prospect ...

    David Rowlands - 14/06/2022 - 09:33

  7. News: The Martech Awards winners

    that driving $17million in pipeline and 2x sales win rates for one of the biggest household names stood out ... with a seven figure dollar contribution to sales pipeline. What more could you ask for? The full list of Gold ... for demand generation: Dell Technologies uses xiQ  to drive $17MM in pipeline and 2x sales win rates' ...

    David Rowlands - 08/07/2022 - 09:05

  8. Elevation Awards case study: How Just Global won Gold for ‘Best lead generation or nurturing campaign’ for 'Turn data into doing’ for Splunk

    The revitalization of Splunk’s content syndication program improved ROI by 27% QoQ, providing long-term thinking ... to sustain engagement and move closer to a sale. The marketing content with a history of increasing MQLs ... (+3%) improvement in engagement (CTR) for display media tactics.  Both regional theaters ...

    David Rowlands - 14/06/2022 - 11:36

  9. How to make your B2B marketing more creative

    less creative half.  Think about it. We have long sales cycles, career-defining purchase decisions, ... Perhaps sales insisted on adding more and more product information, or broadening the audience, until ... With complicated subject matter, interference from sales and technical colleagues, and strong reasons to avoid ...

    David McGuire - 13/06/2022 - 11:38

  10. Attracting the next generation into the B2B world

    Ireland, and Canada, to develop tech-focused product ideas to improve the car buying or ownership ...

    Michelle Wells - 04/07/2022 - 12:02

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