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  1. It’s time to rethink social

    of this is visible to a business,” Andy continues. “It’s no surprise why B2B’s typical sales-led approach to social ... media has a poor reputation and gets poor results.” Set aside this sales-led mentality and think ‘social ...

    David Rowlands - 05/07/2022 - 12:24

  2. B2B Ignite- Marketing Box of Delights

    customer preference amid competitive mess We've sales pipelines to build Other objectives to kill ... growth and make our Head of Sales proud ABM, tech, brand They've squeezed the lot in Innovation, ...

    David Rowlands - 28/06/2022 - 10:00

  3. How to be creative in no ways that AI can

    to a problem. It’s only through constant use that we can train our creative capacities – and hope to improve ...

    Jason Miller - 29/06/2022 - 09:09

  4. The secret to driving marketing ROI? Collaborate with your sales team

    General B2B marketing Marketing department Sales and marketing alignment Master- Teams, Resourcing ... on digital channels as it’s easy to measure the ROI. But sales teams are just as important, if not more so ... for the sales teams to go off and make sales. But how do we expect them to do that? Collaboration and coaching ...

    Nikki Dawson - 13/06/2022 - 12:42

  5. Education, consistency and patience: The keys to retaining your customers

    Customer success CX A single sale doesn’t guarantee the conversion to repeat business. Consider education, ... ultimately great for your business. Want to learn more about improving your CX? Why not check out Propolis, ... now! A single sale doesn’t guarantee the conversion to repeat business. Consider education, ...

    Rebecca Grimes - 06/06/2022 - 10:22

  6. Elevation Awards case study: How the Mx Group won Gold for ‘B2B communications agency of the year’ for ‘The Mx Group: Better Relationships, Better Results’

    261% improvement in conversion rates. Creative thinking  Insights-driven problem-solving and creativity ... headquarters of a  global manufacturing company.  Combined sales, prospect, distributor and competitor data ...

    David Rowlands - 14/06/2022 - 12:33

  7. News: Gravity Global acquires Mojo Media Labs

    demand generation, sales and client development. In March, Gravity acquired the B2B practice of 9thWonder ... client revenue, not merely new customer sales. The agency focuses on all the ways their businesses grow ... – marketing, operations, client service, finance, and sales – to create customer engagement that boosts ...

    David Rowlands - 15/06/2022 - 17:18

  8. ABM is a marriage, not a fling

    increase in sales. Where we’ve been getting ABM wrong Set the Tinder ABM approach to one side.Some ... leveraging your partners and other ideas. The impact on ROI long-term ABM has. How we achieved 3X sales ...

    Carolina Marino... - 24/06/2022 - 09:18

  9. The importance of brand and the critical role it has on the bottom line: My highlights from the B2B Ignite USA 2022 conference

    with executive engagement, sales, and product integration, Marketing teams are adopting agile practices ... accountability to the business (and sales) through delivering not just MQL's but SQLs. So get in touch ... if you want to learn more about this. The continued divide between marketing and sales Bringing together ...

    David Hayes - 16/06/2022 - 11:45

  10. Elevation Awards case study: How DISQO won Gold for ‘Best use of content marketing’ for ‘DISQO foundation series’

    for the business, including new marketing qualified leads (MQLs), and generate new sales opportunities.  The target ... Sales- sales distribution and outbound prospecting.  Social Media- DISQO’s social channels. Professional ... Launched via website, social media, owned and paid email, sales activation, paid display Foundations II: ...

    David Rowlands - 14/06/2022 - 10:03


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