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  1. DIGITAL MARKETING: Internet TV

    company can use online video to educate its international sales team about new products. It's also ...

    a12admin a12 - 29/03/2007 - 00:00

  2. DIGITAL MARKETING: Breaking e-mail down barriers

    sales brochure and burning it onto a CDRom or DVD. Some people still call such offerings ...

    a12admin a12 - 02/07/2006 - 00:00

  3. ANALYSIS: The great disconnect

    information and even lead to sales and the provision of services¨. Isn't one business contacting another ...

    a12admin a12 - 02/06/2006 - 00:00

  4. Whitepaper- Re-inventing the trade show as a sales event

    23 0.8mb Whitepaper_the_future_of_trade_fairs_0.pdf This whitepaper argues that trade fairs have lost focus as events for people who want to do business, with many exhibitions these days being too large, expensive and impersonal. EasyFairs presents a new ...

    a12admin a12 - 20/10/2009 - 00:00

  5. BEST PRACTICE: New year recruitment

    Anderson, MD of Hays Sales & Marketing, thinks not. “Marketing and Marketing Week like the juicy FMCG ...

    a12admin a12 - 02/01/2008 - 00:00

  6. DATA FOCUS: Data pooling- Sharing is daring

    companies that purchase laptops for a mobile sales force, for example, those companies have a high intrinsic ...

    a12admin a12 - 01/03/2006 - 00:00

  7. SOCIAL MEDIA: The blogging minefield

    of the long sales cycle often involved. Client adoption is still in the early phases, but general consensus ...

    a12admin a12 - 30/05/2007 - 00:00

  8. ADVERTISING: The power of print

    Integrated campaigns: All marketing activities- advertising, PR and sales strategy- should be incorporated ...

    a12admin a12 - 25/01/2006 - 00:00

  9. ANALYSIS: Transport & logistics- Brown box marketing

    in 10. "The cost and time savings were phenomenal," says Lawrence. "The speed-to-sale ...

    a12admin a12 - 28/02/2005 - 00:00

  10. DIGITAL MARKETING: Podcasting- B2Bs in a Pod

    at thinking beyond lead generation. We want to get that sale and therefore don't tend to see ...

    a12admin a12 - 01/05/2006 - 00:00

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