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  1. ADVERTISING: The power of print

    Integrated campaigns: All marketing activities- advertising, PR and sales strategy- should be incorporated ...

    a12admin a12 - 25/01/2006 - 00:00

  2. ANALYSIS: Transport & logistics- Brown box marketing

    in 10. "The cost and time savings were phenomenal," says Lawrence. "The speed-to-sale ...

    a12admin a12 - 28/02/2005 - 00:00

  3. DIGITAL MARKETING: Podcasting- B2Bs in a Pod

    at thinking beyond lead generation. We want to get that sale and therefore don't tend to see ...

    a12admin a12 - 01/05/2006 - 00:00

  4. DIGITAL MARKETING: Podcasting- Listen carefully

    on is that a business should never go for a direct sell. "This is not the place for a blatant sales pitch," ...

    a12admin a12 - 03/10/2007 - 00:00

  5. BEST PRACTICE: Getting the best out of suppliers

    that they can't do the job is perhaps a better, albeit more cynical, approach. Ruth Williams, sales director ...

    a12admin a12 - 22/09/2005 - 00:00

  6. DATA FOCUS: Data list shopping

    wastes the time of the marketing and sales people involved. Most lists allow you to segment by Standard ...

    a12admin a12 - 19/08/2005 - 00:00

  7. BEST PRACTICE: Getting to grips with knowledge management

    whereby the sales team will lose part of their bonus if they don't input the correct information ...

    a12admin a12 - 26/03/2005 - 00:00

  8. SPONSORSHIP NEWS: HiQ sponsors British Touring Car Championship to help boost franchise sales

    11125 news/archive/sponsorship-news-hiq-sponsors-british-touring-car-championship-help-boost-franchise-sal   HiQ will sponsor the British Touring Car Championship for three years   Vehicle servicing network HiQ has unveiled its biggest-ever marketing inve ...

    a12admin a12 - 14/03/2008 - 00:00

  9. PROFILE: Martyn Lambert- VP of Marketing EMEA, Avaya

    of the classroom into systems engineering and then sales.” Whilst this academic background may be a long way behind ...

    a12admin a12 - 17/05/2006 - 00:00

  10. EMAIL MARKETING: Why isn't viral catching?

    tracking through to a sale can be incredibly difficult. There could be a six-month buying cycle, ...

    a12admin a12 - 20/08/2005 - 00:00

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