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  1. Elevation Awards case study: How Stein IAS won Gold for ‘Best employee engagement program’ for ‘Lean for your Life!’

    Stein IAS, has been successfully building a culture of constant improvement, with a highly-engaging ... successfully building a culture of constant improvement, with a highly-engaging internal initiative called ...

    David Rowlands - 14/06/2022 - 12:23

  2. News: TrustRadius' new B2B report- The age of the self-serve buyer is here

    demos, and transparent pricing. And, scheduling a sales meeting or call ranked lower than ever ... such as cold sales outreach, while buyers are increasingly turned off by these approaches. Instead, buyers ...

    David Rowlands - 20/06/2022 - 09:41

  3. The Great Customer Resignation: Is AI the key to holding onto your customers?

    Research to listen to and survey sales and marketing decision makers in four locations (USA, UK, Germany, ... technology is transforming the expectations of both sales and marketing leaders and their customers, which ... roadblocks and blind spots are causing sales friction and contributing to churn, the impact of misalignment ...

    David Rowlands - 14/04/2022 - 08:18

  4. How to make intent data a cornerstone of campaign excellence

    the trap of unhealthy marketing-sales relationships. Intent data has increased in important post-pandemic ... campaigns. How to build a compelling customer journey, including both marketing and sales activity. How ...

    Ben Beeching - 22/06/2022 - 10:11

  5. Elevation Awards case study: How Stein IAS won Gold for most commercially successful campaign for their work ‘Big data: Breaking down the buzz’ for Trelleborg Marine and Infrastructure

    significant interest, pushing them to the sales team for a high lead-to-close rate. Engaging 25%+ of the total ... the need for smart technology, Trelleborg could drive sales of an evolved product suite, hold its premium ... them to the sales team for a high lead-to-close rate. Timescales of the campaign Customer ...

    David Rowlands - 14/06/2022 - 11:03

  6. Super-charged lead generation: How to drive more ROI from your enquiries

    on driving inbound leads to a sales team to convert.  Tracking  You need to track every stage of the lead ... journey from the first landing on your site to signing the sales contract to discover what is or isn’t ... data back into analytics dashboards. Approaches like this mean that you can count sales and revenue ...

    Kate Cox - 26/04/2022 - 09:01

  7. Six steps to optimise lead generation

    organisation and shifts perceptions. This helps to improve relationships across departments and drive sales ... General B2B marketing Marketing department Professional development Sales and marketing alignment ... Master- Data Strategy, Insight & Intelligence Sales enablement Skills and competencies Alignment CRM ...

    John Cheney - 05/05/2022 - 12:34

  8. Why the diversity of thinking will dominate the future of creativity in the experience economy

    Representation is slowly improving on recruiting platforms, but not everyone will be found in the same place.  ...

    Jason Fletcher - 10/06/2022 - 16:49

  9. Elevation Awards case study: How The Mx Group won Gold for 'Best use of customer insight' for 'Brand to drive demand: Rework work' for Envoy

    Executive and HR Technology Conference.  Throughout the campaign, website traffic, inquiries, closed sales ... 45 to 1, site visits grew 98%, Envoy’s brand awareness increased 13%, and sales-qualified leads ...

    David Rowlands - 14/06/2022 - 10:15

  10. Elevation Awards case study: How Agent3 won Gold for ‘Best multichannel campaign’ for their campaign 'The closer twins’ for Change Wholesale

    This came to life in entertaining ways including a parody of MasterClass, a workout video, sales training ... from marketing to events to sales calls to onboarding and customer success. To quote Keith and Kurt ...

    David Rowlands - 13/06/2022 - 16:00

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