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  1. How to make intent data a cornerstone of campaign excellence

    the trap of unhealthy marketing-sales relationships. Intent data has increased in important post-pandemic ... campaigns. How to build a compelling customer journey, including both marketing and sales activity. How ...

    Ben Beeching - 22/06/2022 - 10:11

  2. Elevation Awards case study: How Stein IAS won Gold for most commercially successful campaign for their work ‘Big data: Breaking down the buzz’ for Trelleborg Marine and Infrastructure

    significant interest, pushing them to the sales team for a high lead-to-close rate. Engaging 25%+ of the total ... the need for smart technology, Trelleborg could drive sales of an evolved product suite, hold its premium ... them to the sales team for a high lead-to-close rate. Timescales of the campaign Customer ...

    David Rowlands - 14/06/2022 - 11:03

  3. Why sales should care about marketing automation software

    Digital General B2B marketing Marketing automation Sales and marketing alignment Master- Marketing ... Operations & Process Sales enablement Martech Aligning sales and marketing teams is a challenge most ... sales and marketing teams, we can expect better conversion rates, sales revenue, and profit. Marketing ...

    Tom Ryan - 11/04/2022 - 14:38

  4. How to get started on your B2B website personalisation journey

    can optimise your website traffic and improve CRO by serving the most relevant experiences for each ... to maximise traffic and improve CRO Tips on how to delight your website visitors and prove yourself ...

    Daniela fernandes - 03/05/2022 - 08:54

  5. Why the diversity of thinking will dominate the future of creativity in the experience economy

    Representation is slowly improving on recruiting platforms, but not everyone will be found in the same place.  ...

    Jason Fletcher - 10/06/2022 - 16:49

  6. The workplace has changed for good. This is what you need to know to keep your team happy

    of vacation, paid sick days, dress down Fridays, and bake sales, are no longer as attractive to your teams. ... and all the while delivering improved business outcomes. Employee outlook has changed over the last twelve ... workplace perks such as 28 days of vacation, paid sick days, dress down Fridays, and bake sales ...

    Steve Atkins - 26/04/2022 - 13:25

  7. How B2B sales professionals can compete in 2022’s digital battlefield

    with a culture that fosters the mindset of continuous learning and improvement among B2B sales teams. This can ... Intelligence Sales enablement Customer success CX Data More than two years on from the first Covid-19 ... of complication is only increasing, with B2B sales changing much faster and more dramatically than many expected. ...

    Kevin O'Regan - 23/02/2022 - 08:28

  8. 'Change' and 'new' are two great words- so long as they don’t apply to you!

    the better: What silo isn’t improved when it collaborates with another?  Metrics will need to track success ... are having, what is working, what could work better? What gets measured gets improved.  Updated training ...

    Sue Mizera - 10/06/2022 - 08:58

  9. Is poor employee experience holding back your sales and marketing team?

    General B2B marketing Marketing department Sales and marketing alignment Master- Teams, Resourcing ... & D&I Sales enablement Teams and resourcing Unreasonable? No. Controversial? Maybe. Let the idea ... sink in for a moment and marinate.  Your sales and marketing team is the engine that drives ...

    Steven Cozens - 05/04/2022 - 14:15

  10. Elevation Awards case study: How Agent3 won Gold for ‘Best multichannel campaign’ for their campaign 'The closer twins’ for Change Wholesale

    This came to life in entertaining ways including a parody of MasterClass, a workout video, sales training ... from marketing to events to sales calls to onboarding and customer success. To quote Keith and Kurt ...

    David Rowlands - 13/06/2022 - 16:00


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