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  1. Much like comedy, good B2B marketing comes down to timing

    data has the power to make marketers outreach more effective and efficient by vastly improving ... and improve your outreach to revenue conversions, and help to reduce your customer acquisition cost. However, ... marketers outreach more effective and efficient by vastly improving the timing element. However, there’s ...

    Jon Clarke - 24/01/2022 - 10:22

  2. Why increased customer privacy provides an opportunity for marketers

    using data from other channels, to improve customer experience.  *An open pixel is a small, invisible ...

    Sam Holding - 26/01/2022 - 10:07

  3. News: Untapped opportunity to gain competitive edge by unlocking full creative potential, reveals Adobe research

    well aligned’, showing there is still room for improvement between creative and marketing teams.  ...

    David Rowlands - 25/01/2022 - 12:33

  4. Three demand generation focus areas you need to know

    this information, you can create custom campaigns that speak to different customer personas. This, in turn, improves ...

    Satish Sadasivan - 21/01/2022 - 15:35

  5. News: 6sense announces $200 million Series E round, increasing valuation to $5.2 billion

    with buyers. Companies using the 6sense platform on average experience 120% improvement in revenue ... intent-based prediction model achieve, on average, 2X increase in deal size, 10% improvement in opportunity ... to support 6sense in its continued mission to improve revenue operations.” said Andy Lefkarites of Owl Rock ...

    David Rowlands - 20/01/2022 - 14:46

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