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  1. How and why marketing must drive sustainability

    of the world’s most trusted sustainability ratings providers, to continually assess and improve on all aspects ... suppliers have the right sustainability processes improves the experience for customers as they engage ... on sustainability. We remain committed to improving our rating. For marketers, the best thing to do is communicate ...

    David Rowlands - 11/01/2022 - 08:47

  2. Eight areas that marketing need to focus on to future-proof their 2022

    months. Read our case study here-  we found lead quality was greatly improves when we switched part of our ... optimisation  Improvements in bidding automation for B2B moves us away from keyword targeting to audience-based ...

    Kate Cox - 10/01/2022 - 15:16

  3. Practical magic: Cooking up a potion for success for your ABM programme

    to get in front of customers. Want to learn more about improving your ABM strategy? Check out Propolis, ...

    David Rowlands - 07/01/2022 - 09:03

  4. What’s in store for B2B marketing in 2022?

    providers and customers regarding their CRMs. With all the work being done to improve the customer ... virtual realities through headsets, a range of new devices coming to the market will soon greatly improve ... and financial measures: 39x improvement in customer lifetime value. 39% improvement in cross-sell/up-sell value. ...

    David Rowlands - 07/01/2022 - 15:27

  5. Five ways to accelerate the B2B sales cycle to boost your revenue with more quality leads

    are involved, but doing so can improve your bottom line considerably. A longer sales cycle means your prospects ... is a chance to improve the process. The B2B cycle is long and complex and making it simpler would require ...

    Richard Conn - 07/01/2022 - 12:30

  6. Establishing the right goals in 2022 for small businesses

    may uncover potential long-term gain at the same time, which ultimately improves the overall health ...

    Rebecca Grimes - 20/12/2021 - 12:14

  7. Christelle Fraysse on the importance of a solid CRM system

    operational costs and improve decision making. Our technology platform and consultancy extend beyond sales, ... if teams are to understand what’s working and where improvement is needed.  Alignment will take time, ... businesses with streamlined processes, improved customer experience, a more productive workforce, ...

    David Rowlands - 16/12/2021 - 12:19

  8. How CogniClick can personalise your content for ABM success

    information on CogniClick, visit their website here. Want to learn more about improving your ABM strategy from ...

    David Rowlands - 09/12/2021 - 11:58

  9. Everything you need to know to create a high-converting B2B product page design

    as these customers often have a longer customer lifecycle than B2C buyers.   For improved conversions on your B2B ... are interacting with your pages and help you identify any areas that require improvement.  Other performance ...

    John Allen - 09/12/2021 - 13:55 - 1 comment

  10. Why your competitors are creating content in clusters (and why you should too)

    efficiency’, for example, then your cluster pages might explore areas such as ‘how a smart meter could improve ...

    Kerrie Malone - 06/12/2021 - 09:28


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