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  1. Practical magic: Cooking up a potion for success for your ABM programme

    to get in front of customers. Want to learn more about improving your ABM strategy? Check out Propolis, ...

    David Rowlands - 07/01/2022 - 09:03

  2. 10 lessons learned after 10 years of modern selling

    Intelligence powers growth and iteration Buyer experience is vastly improved when it is based upon quality ... insights that are driven by data. Investing in revenue intelligence is crucial for making improvements ... and content to drive continuous improvement. Business leaders must ensure that all of their staff become data ...

    Pieterjan Bouten - 13/01/2022 - 09:50

  3. How and why marketing must drive sustainability

    of the world’s most trusted sustainability ratings providers, to continually assess and improve on all aspects ... suppliers have the right sustainability processes improves the experience for customers as they engage ... on sustainability. We remain committed to improving our rating. For marketers, the best thing to do is communicate ...

    David Rowlands - 11/01/2022 - 08:47

  4. Eight areas that marketing need to focus on to future-proof their 2022

    months. Read our case study here-  we found lead quality was greatly improves when we switched part of our ... optimisation  Improvements in bidding automation for B2B moves us away from keyword targeting to audience-based ...

    Kate Cox - 10/01/2022 - 15:16

  5. Five ways to accelerate the B2B sales cycle to boost your revenue with more quality leads

    are involved, but doing so can improve your bottom line considerably. A longer sales cycle means your prospects ... is a chance to improve the process. The B2B cycle is long and complex and making it simpler would require ...

    Richard Conn - 07/01/2022 - 12:30

  6. What’s in store for B2B marketing in 2022?

    providers and customers regarding their CRMs. With all the work being done to improve the customer ... virtual realities through headsets, a range of new devices coming to the market will soon greatly improve ... and financial measures: 39x improvement in customer lifetime value. 39% improvement in cross-sell/up-sell value. ...

    David Rowlands - 07/01/2022 - 15:27

  7. Establishing the right goals in 2022 for small businesses

    may uncover potential long-term gain at the same time, which ultimately improves the overall health ...

    Rebecca Grimes - 20/12/2021 - 12:14

  8. How CogniClick can personalise your content for ABM success

    information on CogniClick, visit their website here. Want to learn more about improving your ABM strategy from ...

    David Rowlands - 09/12/2021 - 11:58

  9. Christelle Fraysse on the importance of a solid CRM system

    operational costs and improve decision making. Our technology platform and consultancy extend beyond sales, ... if teams are to understand what’s working and where improvement is needed.  Alignment will take time, ... businesses with streamlined processes, improved customer experience, a more productive workforce, ...

    David Rowlands - 16/12/2021 - 12:19

  10. Four tips and tricks to think differently about content management and improve digital experiences

    platforms and collaboration between different parties can help improve the challenges of personalising CS ... the content needs of their customers. Here are four areas to focus on when improving your content: ... to deliver the personalisation expected by customers. Want to learn more about improving your B2B content? ...

    Kieron McCann - 10/11/2021 - 14:59

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