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  1. Improving CX with revenue enablement

    customers about how they need to improve this experience through marketing, that 60%+ of the customers' ... and it is woefully underutilised by most enterprise marketing and sales teams. New engagement tools and practices ... improving your CX? Why not check out Propolis, our exclusive community for B2B marketers to share insights, ...

    Adam Mincham - 10/01/2022 - 09:12

  2. Barbara Stewart on nailing your CX in 2022

    the time for excuses is over. “We’ve had these tools for a long time,” she maintains. “We knew that mass ... to CX- and keep it simple. Want to learn more about improving your CX from the best in business? Why ...

    David Rowlands - 18/01/2022 - 08:48

  3. How chatbots can enhance your ABM strategy

    qualification, sales processes, expanding and improving continuity in the demand gen process, and increasing ... strategy for pleasing customers and generating more revenue. Want to learn more about improving your ABM ...

    Justin McDonald - 19/01/2022 - 09:16

  4. Three demand generation focus areas you need to know

    this information, you can create custom campaigns that speak to different customer personas. This, in turn, improves ...

    Satish Sadasivan - 21/01/2022 - 15:35

  5. News: 6sense announces $200 million Series E round, increasing valuation to $5.2 billion

    with buyers. Companies using the 6sense platform on average experience 120% improvement in revenue ... intent-based prediction model achieve, on average, 2X increase in deal size, 10% improvement in opportunity ... to support 6sense in its continued mission to improve revenue operations.” said Andy Lefkarites of Owl Rock ...

    David Rowlands - 20/01/2022 - 14:46

  6. How to bridge the sales and marketing alignment gap – once and for all

    – using shared tools? Ultimately, what financial impact could a better alignment of sales and marketing ... that there is room for improvement. The question then becomes: “how can we make it happen?”  Share goals, performance ...

    John Cheney - 17/01/2022 - 10:01

  7. Five ways AI impacts demand generation

    and circumstances to improve customer relationship management. AI-driven platforms and algorithms decode valuable ... capabilities, AI only gets better at its work as it analyses more data. AI-powered lead scoring tools often pick ... Marketers can personalise and contextualise their content for specific needs. Tools such as Natural Language ...

    Satish Sadasivan - 14/01/2022 - 09:00

  8. 10 lessons learned after 10 years of modern selling

    Intelligence powers growth and iteration Buyer experience is vastly improved when it is based upon quality ... insights that are driven by data. Investing in revenue intelligence is crucial for making improvements ... across the board. The more those-whether revenue team members or customers- interact with and use tools ...

    Pieterjan Bouten - 13/01/2022 - 09:50

  9. Eight areas that marketing need to focus on to future-proof their 2022

    on tools and technologies that help us and our customers reduce the speed to lead: from live chat sent ... growing businesses! 3. Data, AI and intent  I have always loved the promise of these tools for B2B ... months. Read our case study here-  we found lead quality was greatly improves when we switched part of our ...

    Kate Cox - 10/01/2022 - 15:16

  10. How and why marketing must drive sustainability

    of the world’s most trusted sustainability ratings providers, to continually assess and improve on all aspects ... suppliers have the right sustainability processes improves the experience for customers as they engage ... on sustainability. We remain committed to improving our rating. For marketers, the best thing to do is communicate ...

    David Rowlands - 11/01/2022 - 08:47


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