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  1. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    science (self-determination theory). We argue that MM puts marketers in immediate touch ... and articulates exactly why and how they are successful. Having put us in touch with the intrinsic motivations ...

    Sue Mizera - 19/11/2021 - 09:34

  2. The data and science you need to know when approaching ABM email marketing

    email messages, content assets, voicemails and social touches into cadences to see how real prospects ... Tim suggests sprinkling personalised video into your touch patterns to make these emails stand out ...

    David Rowlands - 16/11/2021 - 09:39

  3. How to approach your ABX strategy

    on alignment between marketing, sales and customer facing teams, touching on all aspects of the buyer journey ...

    David Rowlands - 10/11/2021 - 10:57

  4. News: UK businesses missing out on sales opportunities thanks to lack of human interaction, says HubSpot

    Experience in a Post-Pandemic World: Where do we stand on the Human Touch? The report, based on a survey ... because they had no one to help them with their enquiry. The lack of human touch isn’t just detrimental ... communication and personal touch as everyday consumers do. This is even more true thanks to the pandemic, ...

    David Rowlands - 20/10/2021 - 11:33

  5. Agile marketing can be your enabler of opportunity

    in the ‘Amazon Prime era’ where consumers want everything and anything at the touch of a button. That window ...

    Steven Cozens - 12/10/2021 - 10:45

  6. CEO of The Marketing Practice discusses recent acquisitions and what they mean for the B2B marketplace

    This element played a crucial role in the Omobono acquisition who, by Matt’s own admission, ‘touch brand’ more ...

    Lucy Gillman - 08/10/2021 - 10:04

  7. The must-have skills marketing teams need for automation success

    using automation technology if the data is stale, incorrect or used inappropriately. The insights we ...

    Tom Ryan - 28/09/2021 - 16:26

  8. How to use data to optimise your marketing spend

    models, giving first and last click most weight but still takes into account other touch points ... customer touch points. If you’re not already using it, bear in mind it takes time and effort to set up. ...

    Kate Cox - 28/09/2021 - 09:52

  9. How to lead score like a boss

    touch. A means to increase the number of leads. Successful without sales input. Five tips for lead ...

    David Rowlands - 17/09/2021 - 15:40

  10. Motivational marketing: Same-old-same-old, or B2B Marketing 2.0? (Part 2)

    behavioural science (self-determination theory). We argue that MM puts marketers in immediate touch ... and articulates exactly why and how they are successful. Having put us in touch with the intrinsic motivations ...

    Sue Mizera - 15/09/2021 - 11:07

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