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  1. Everything you need to know to create a high-converting B2B product page design

    as B2C ones. Although they both need to include details about your product, business decision-makers ... to appeal to those behaviors.   2. Don’t try to include too much Sometimes, it’s tempting to try and include ... visitors of the value you’re offering. You need to include all the vital information about your product ...

    John Allen - 09/12/2021 - 13:55 - 1 comment

  2. Jabmo

    Wave™: ABM Platforms. Today, over 70 of the world’s largest companies including Siemens, MilliporeSigma ...

    Daniela fernandes - 13/12/2021 - 12:11

  3. Demandbase’s Paul Gibson introduces and explains the importance of account-based experiences (ABX)

    marketers, and access our best content. Propolis includes a Hive (group) specially dedicated to Growth. Check ...

    David Rowlands - 10/12/2021 - 11:46

  4. Why it’s so important for your brand to flow throughout your entire company, and how to achieve this

    our best content. Propolis includes a Hive (group) specially dedicated to brand and content strategy. ...

    David Rowlands - 10/12/2021 - 10:37

  5. News: Mitie has announced the appointment of its new CMO, Maria Winn

    including BT, Ford Motor Company and Vodafone. She is also the founder of a successful strategic marketing ... for Mitie, with her responsibilities including its brand, propositions, digital, content and marketing ... as the market leader in the facilities management industry. This includes Mitie’s commitment to sustainability ...

    David Rowlands - 09/12/2021 - 12:33

  6. How CogniClick can personalise your content for ABM success

    to a fully personalised version of the report. Created on the CogniClick platform, this includes personalised ... results. Use cases for this assessment format include a maturity assessment, healthcheck, calculator ... including a client’s name, company name and industry. Conditional display incorporates tailored content ...

    David Rowlands - 09/12/2021 - 11:58

  7. The big lie of thought leadership in B2B

    leading marketers, and access our best content. Propolis includes a Hive (group) specially dedicated ...

    Philip Trippenbach - 07/12/2021 - 09:12

  8. Why your competitors are creating content in clusters (and why you should too)

    marketers, and access our best content. Propolis includes a Hive (group) specially dedicated to brand ...

    Kerrie Malone - 06/12/2021 - 09:28

  9. The tautology of marketing operations job titles

    no need to include it in the job title, it’s a given. MOPs and automation This is a variation on “and ... a natural fit. I actually like the idea, although I’ve yet to achieve it, of including a business analyst ...

    Simon Daniels - 03/12/2021 - 08:47

  10. The B2B Marketing Awards 2021: Check out who won big

    of the night, including three Golds for ‘The profit hunter’ and ‘Bring it on.’ Ten points if you can tell us ... “a true leader fit for any crisis.” With a staff turnover of 10% and welcoming in big hires including ... campaigns including budget, objectives, techniques and client testimonials. It could be you on stage at next ...

    David Rowlands - 01/12/2021 - 16:29

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