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  1. How CogniClick can personalise your content for ABM success

    to a fully personalised version of the report. Created on the CogniClick platform, this includes personalised ... results. Use cases for this assessment format include a maturity assessment, healthcheck, calculator ... including a client’s name, company name and industry. Conditional display incorporates tailored content ...

    David Rowlands - 09/12/2021 - 11:58

  2. The big lie of thought leadership in B2B

    leading marketers, and access our best content. Propolis includes a Hive (group) specially dedicated ...

    Philip Trippenbach - 07/12/2021 - 09:12

  3. Why your competitors are creating content in clusters (and why you should too)

    marketers, and access our best content. Propolis includes a Hive (group) specially dedicated to brand ...

    Kerrie Malone - 06/12/2021 - 09:28

  4. The tautology of marketing operations job titles

    no need to include it in the job title, it’s a given. MOPs and automation This is a variation on “and ... a natural fit. I actually like the idea, although I’ve yet to achieve it, of including a business analyst ...

    Simon Daniels - 03/12/2021 - 08:47

  5. Why SMBs are looking for guidance and support from B2SB marketers

    serve a broader national and international market. Challenges include understanding different cultural ... But there are obstacles holding them back, including challenges finding good labor, logistics and knowledge gaps like ...

    Dan Gliatta - 29/11/2021 - 09:25

  6. The B2B Marketing Awards 2021: Check out who won big

    of the night, including three Golds for ‘The profit hunter’ and ‘Bring it on.’ Ten points if you can tell us ... “a true leader fit for any crisis.” With a staff turnover of 10% and welcoming in big hires including ... campaigns including budget, objectives, techniques and client testimonials. It could be you on stage at next ...

    David Rowlands - 01/12/2021 - 16:29

  7. Are the 2020s the Decade of the Great B2B Rebranding?

    tuned for more work in progress, including a B2B case study that will illustrate how all this will come ...

    Sue Mizera - 01/12/2021 - 10:47

  8. News: Annual study reveals rising stars in the marketing multiverse

    score declines include real estate and development (down 19%), e-commerce (down 11%), and aerospace ... continue to emerge on top.” Key findings include: 94% of companies measured do not use personalisation ...

    David Rowlands - 30/11/2021 - 16:21

  9. News: Feefo appoints new CMO to drive growth and overseas expansion

    and reviews platform supports over 4,000 brands across the UK, USA and Australia including household names ...

    David Rowlands - 30/11/2021 - 16:39

  10. Planning for 2022: An interview with Mercè and Steven Cozens

    Think Beyond’s co-founders, Mercè and Steven Cozens explore how to plan 2022: what to include in your ... how to plan 2022: what to include in your budget and how to approach c-level executives about it, ...

    David Rowlands - 19/11/2021 - 10:26


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