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1. News: Rachel Friend joins Harvard as executive chair – marking changes in leadership to drive next stage of growth for the award-winning tech agency

   work including Cannes Lions Awards, PRWeek Global and UK Campaigns of the Year and EMEA SABRE Campaigns ...

   David Rowlands - 03/02/2023 - 14:17

2. Media and training marketing executive

   and executing the marketing activity for a range of sponsored products including monthly webinars, annual ... ecommerce sales. This will include website & ecommerce management, creating and executing targeted ... The role: Core deliverables: Coordinate and promote our portfolio of sponsored media products including ...

   Jennie Barrick - 20/01/2023 - 14:33

3. Propolis marketing manager

   metrics including ROI and using this to optimise campaigns and sales support Skills and experience 3+ years of B2B ... marketing including social media and SEO Experience in running ABM programmes Experience of marketing tech ... including marketing automation platforms, CRM systems, web and social analytics and CMS Experience ...

   Jennie Barrick - 20/01/2023 - 14:41

4. Eight essentials for a successful global marketing rebrand

   speaker based in the UK, I’ve lived and worked in countries including Japan, Singapore and Austria, ... includes values and goals around sustainability, diversity, equity and inclusion. A 2021 Edelman Trust ...

   Yasutaka Mizutani - 19/01/2023 - 12:35

5. Live reaction: Can ChatGPT write your B2B copy?

   for free. And – most shocking of all – they might not actually be terrible, or even awkward. You’d still ... and credibility”, it included no links to sources.) Let’s not miss the bigger picture, of course. A computer just ... to stand out from the competition.” OK; it’s time to bring out the big guns… Prompt: “Include swearing” ...

   David McGuire - 12/01/2023 - 14:34 - 1 comment

6. News: Lesniak Swann first B2B agency to achieve PAS 2060 carbon neutral certification

   offsetting. Some of the actions Lesniak Swann has taken to achieve this include: Using local suppliers. Work ...

   David Rowlands - 12/01/2023 - 10:05

7. Revenue operations manager

   including the technology infrastructure, processes and data,  ensuring these support the strategic ...

   Jennie Barrick - 12/01/2023 - 15:20

8. Account-Based Marketing

   the possibilities ABM could have for your team. This guide includes: Reasons to consider developing an ABM strategy ...

   Jerusa Calliste - 05/01/2023 - 09:11

9. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part two)

   it is more nuanced to include humour, love, and emotional responses. The absolute key: to know your audience ... colleagues and partners, or their autonomy to fulfil free choice and personal goals? As the ultimate ...

   Sue Mizera - 15/12/2022 - 08:40

10. How to get the best return on your marketing budget

    marketing ROI including: Minimising churn Personalising your approach Aligning Sales and Marketing ...

    Jerusa Calliste - 13/12/2022 - 18:47

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