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  1. Why SMBs are looking for guidance and support from B2SB marketers

    serve a broader national and international market. Challenges include understanding different cultural ... But there are obstacles holding them back, including challenges finding good labor, logistics and knowledge gaps like ...

    Dan Gliatta - 29/11/2021 - 09:25

  2. How CogniClick can personalise your content for ABM success

    are then emailed a unique URL with access to the full report. Created on the CogniClick platform, this includes ... an example report: Using CogniClick’s ABM tool, you can create a bespoke report including a client’s name, ... into your audience.” If you aren’t working with a database of pre-existing data on a client, you can include ...

    David Rowlands - 26/11/2021 - 14:56

  3. B2B Marketing Awards 2021: Check out the winners here!

    get access to the full case studies. Join Propolis now to find out:  Specific details including ...

    Daniela fernandes - 26/11/2021 - 12:11

  4. How to realise the full potential of sustainability marketing

    backs this up, including a 2020 study from Catalonia University which showed a strong and growing link ... must help your company build an approach to ESG, including policies and outcomes, that is proactive ... decisions. Highlighting the direct connections between sustainability and business performance, including ...

    Leeya Hendricks - 26/11/2021 - 09:41

  5. Planning for 2022: An interview with Mercè and Steven Cozens

    Think Beyond’s co-founders, Mercè and Steven Cozens explore how to plan 2022: what to include in your ... how to plan 2022: what to include in your budget and how to approach c-level executives about it, ...

    David Rowlands - 19/11/2021 - 10:26

  6. Five ways your marketing team can stand-out in your business

    our best content. Propolis includes a Hive (group) specially dedicated to brand and content strategy. ...

    Abhi Morjaria - 24/11/2021 - 08:56

  7. Four game-changing insights driving customer acquisition in a digital world

    to create buyer personae that include: Titles. Business pain points. Keywords associated with their topical ... acquisition and digital selling, including via social media. 2. Use intent-based analytics to find the 3% ... from industry leading marketers, and access our best content. Propolis includes a Hive (group) ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

  8. Seven ways B2B brands can utilise user-generated content to boost marketing effectiveness

    experience as part of their KPIs. You should too. 4. Include reviews on your site As we’ve covered above, ... then including reviews or testimonials on there is a great idea. By building a one-stop-shop for your clients ... learn from industry leading marketers, and access our best content. Propolis includes a Hive (group) ...

    John Allen - 17/11/2021 - 08:39

  9. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    requiring specific designs and techniques, to apply to future MM studies, including those in B2B? Target ... including structuring and developing the discussion guide for participant interviews. Beginning atop ... future, they will be able to include all activity, brand and activation in a fully integrated way ...

    Sue Mizera - 19/11/2021 - 09:34

  10. 11 words to delete from your B2B copy

    piece of B2B content – including your own (and some of mine). But they’re all meaningless, misused, ... better, if you include readability in the job definition). So whenever you choose “utilise” instead ... normal-sounding verbs that actually only exist in B2B marketing include: enable, empower, and optimise.) ...

    David McGuire - 18/11/2021 - 16:34

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