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  1. Why SMBs are looking for guidance and support from B2SB marketers

    serve a broader national and international market. Challenges include understanding different cultural ... But there are obstacles holding them back, including challenges finding good labor, logistics and knowledge gaps like ...

    Dan Gliatta - 29/11/2021 - 09:25

  2. Are the 2020s the Decade of the Great B2B Rebranding?

    tuned for more work in progress, including a B2B case study that will illustrate how all this will come ...

    Sue Mizera - 01/12/2021 - 10:47

  3. News: Annual study reveals rising stars in the marketing multiverse

    score declines include real estate and development (down 19%), e-commerce (down 11%), and aerospace ... continue to emerge on top.” Key findings include: 94% of companies measured do not use personalisation ...

    David Rowlands - 30/11/2021 - 16:21

  4. News: Feefo appoints new CMO to drive growth and overseas expansion

    and reviews platform supports over 4,000 brands across the UK, USA and Australia including household names ...

    David Rowlands - 30/11/2021 - 16:39

  5. Planning for 2022: An interview with Mercè and Steven Cozens

    Think Beyond’s co-founders, Mercè and Steven Cozens explore how to plan 2022: what to include in your ... how to plan 2022: what to include in your budget and how to approach c-level executives about it, ...

    David Rowlands - 19/11/2021 - 10:26

  6. B2B Marketing Awards 2021: Check out the winners here!

    Propolis now to find out:  Specific details including campaign budget, strategies, objectives, techniques ...

    Daniela fernandes - 26/11/2021 - 12:11

  7. How to realise the full potential of sustainability marketing

    backs this up, including a 2020 study from Catalonia University which showed a strong and growing link ... must help your company build an approach to ESG, including policies and outcomes, that is proactive ... decisions. Highlighting the direct connections between sustainability and business performance, including ...

    Leeya Hendricks - 26/11/2021 - 09:41

  8. Five ways your marketing team can stand-out in your business

    our best content. Propolis includes a Hive (group) specially dedicated to brand and content strategy. ...

    Abhi Morjaria - 24/11/2021 - 08:56

  9. Seven ways B2B brands can utilise user-generated content to boost marketing effectiveness

    experience as part of their KPIs. You should too. 4. Include reviews on your site As we’ve covered above, ... then including reviews or testimonials on there is a great idea. By building a one-stop-shop for your clients ... learn from industry leading marketers, and access our best content. Propolis includes a Hive (group) ...

    John Allen - 17/11/2021 - 08:39

  10. Four game-changing insights driving customer acquisition in a digital world

    to create buyer personae that include: Titles. Business pain points. Keywords associated with their topical ... acquisition and digital selling, including via social media. 2. Use intent-based analytics to find the 3% ... from industry leading marketers, and access our best content. Propolis includes a Hive (group) ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

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