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  1. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    requiring specific designs and techniques, to apply to future MM studies, including those in B2B? Target ... including structuring and developing the discussion guide for participant interviews. Beginning atop ... future, they will be able to include all activity, brand and activation in a fully integrated way ...

    Sue Mizera - 19/11/2021 - 09:34

  2. 11 words to delete from your B2B copy

    piece of B2B content – including your own (and some of mine). But they’re all meaningless, misused, ... better, if you include readability in the job definition). So whenever you choose “utilise” instead ... normal-sounding verbs that actually only exist in B2B marketing include: enable, empower, and optimise.) ...

    David McGuire - 18/11/2021 - 16:34

  3. The data and science you need to know when approaching ABM email marketing

    rational or emotional language? Include numbers or avoid them? In short, how do you create an email ... insights, learn from industry leading marketers, and access our best content. Propolis includes a Hive ...

    David Rowlands - 16/11/2021 - 09:39

  4. Unconventional ways of getting customer insight

    insights, learn from industry leading marketers, and access our best content. Propolis includes a Hive ...

    Kate Cox - 15/11/2021 - 09:25

  5. The journey to data-driven marketing

    assessment framework The report also includes a lite version of our competency assessment framework: A tool ... to Propolis members. The full version also includes: Marketing data expert Tony Lamb outlines the ways ... of the framework included in this report. Checklist: is a customer data platform the solution you need? ...

    Cliff Guy - 05/11/2021 - 13:57

  6. Four tips and tricks to think differently about content management and improve digital experiences

    industry leading marketers, and access our best content. Propolis includes a Hive (group) specially ...

    Kieron McCann - 10/11/2021 - 14:59

  7. How to approach your ABX strategy

    First-party data includes known information that comes from your CRM, marketing automation, email and calendar ... invites and website visits. Third-party data includes unknown or anonymous activity on your website, what ... Can that technology connect and integrate with multiple systems, including sales marketing automation, ...

    David Rowlands - 10/11/2021 - 10:57

  8. Mastering ABM: Lessons learned from several masters of ABM

    richer version of this report, which includes:    Robert Norum, Propolis Hive expert for Growth, provides ...

    Daniela fernandes - 09/11/2021 - 11:25

  9. How sales training and coaching can drive B2B success in 2022 and beyond

    more than four people involved – compared to just 47% in 2017 – and they can include different buyer ...

    Kevin O'Regan - 09/11/2021 - 10:37

  10. News: Dun & Bradstreet announces that it has signed definitive agreements to acquire Eyeota and Netwise to expand its revenue technology leadership position

    in the sales and marketing space, including the acquisition of our customer data platform, lattice engines, ... from industry leading marketers, and access our best content. Propolis includes a Hive (group) ...

    David Rowlands - 05/11/2021 - 12:23 - 1 comment

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