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  1. The Tao of buyer-centric B2B marketing: The seven principles you need to know

    energy. The rise of ABM has pulled sales and marketing much closer to real opportunities ...

    Mary Gilbert - 21/11/2022 - 11:12

  2. News: Capgemini acquires 23red to boost its sustainability and purpose-driven creative brand design capabilities in the UK

    and group executive board member, said: “Clients in the public and 3rd sectors are increasingly relying ... and competencies in this space will help our UK team to meet increasing demand for our sustainability ...

    David Rowlands - 22/11/2022 - 11:07

  3. Why marketing operations is the foundation of a successful modern marketing team

    storage and distribution for ops leaders to work with. That’s not to mention avoiding wasting their energy ... for increasing confidence and enthusiasm around data-fuelled marketing. Arguably more vital is empowering ...

    Harriet Durnfor... - 14/11/2022 - 11:17

  4. Leaders Roundtable Batten down the hatches

    new forms of content respond to changing buyer needs at a time of increased uncertainty and therefore ...

    scotty - 16/11/2022 - 10:21

  5. News: Imagination joins B2B marketing agency The Mx Group

    companies increases  the perspectives we have at the table and creates a bigger, stronger agency that can ... in 2023, marketers will focus on the activities that  increase the relevance of their brand and quality ...

    David Rowlands - 08/11/2022 - 15:48

  6. The Global ABM Conference 2022: What you missed out

    their budget, whilst 41% are actively increasing investment. What does this mean for marketers? “In a downturn, ... content. Her expert panel walked through how they’re building a sales focussed content strategy to increase ...

    David Rowlands - 08/11/2022 - 12:09

  7. Does scaling-out ABM mean you have to compromise on the impact of your programmes, or can you have it all?

    deploy ABM see an increase in deal size, and 87% see higher ROI. It’s no surprise that ABMers are under ...

    Anonymous (not verified) - 31/10/2022 - 13:58

  8. Online marketplaces – Threat or opportunity for B2B vendors?

    excel, they are increasingly favoured by B2B buyers as places to provide purchase inspiration ... throughout. We have certainly seen a partial return to pre-pandemic buying habits, but this increased exposure ...

    Kieron McCann - 24/10/2022 - 09:46

  9. Does ESG get the gold standard for B2B at the DMA Awards?

    we’re going to see B2B brands focus on increasingly in the future.   Finally, one of my personal ...

    Joel Harrison - 18/10/2022 - 13:28

  10. How to unlock green growth

    of green growth, to help leaders identify where they could look to direct their energies.  It’s no easy ...

    Anonymous (not verified) - 16/09/2022 - 11:16

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