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  • increased-stakes gaming

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  1. Awards case study: Digital Radish and Veeam win gold for 'Best sales enablement initiative'

    this was a one-of-a-kind read for the audience. Phase 3: From all angles With direct mail still out the game, an integrated ...

    David Rowlands - 26/11/2020 - 11:19

  2. Awards case study: Bidwells wins gold for 'Best use of thought leadership' and 'Best limited budget campaign'

    mandate. A game-changing impact on ROCE for Bidwells' targets. From a thought leadership campaign ...

    David Rowlands - 26/11/2020 - 14:12

  3. Establishing an ABM strategy

    one-to-one ABM leads the game this year, the significant share of hybrid approaches is concerning, ...

    Kavita Singh - 25/11/2020 - 15:40 - 1 comment

  4. Awards case study: Really B2B's campaign for M&S Corporate Gifts wins gold for three awards

    from direct mail. 2.1 million impressions. “Really B2B have stepped up their game yet again this year! ...

    David Rowlands - 26/11/2020 - 16:06

  5. How third-party intent data makes the ABM flipped funnel obsolete

    in the game. With intent data, you’ll avoid the accounts within your ICP who just aren’t ready or able to buy ... happen—even if they’re working with the best ABM strategy, creative, and targeting in the game. anonymous user ...

    Vincent DeCastro - 16/11/2020 - 10:45 - 1 comment

  6. How micro-segmenting customer data can meet increasing customer demands and increase conversions

    of the game. Tons of information and research studies have revealed the best practices for how data can ...

    Sam Bocetta - 17/11/2020 - 11:20

  7. How to drive demand in a self-isolated economy

    to make sure you’re not in Matt Damon’s Contagion or a real-life version of the popular board game ... sure you’re not in Matt Damon’s Contagion or a real-life version of the popular board game ...

    Deniz Olcay - 13/07/2020 - 11:05

  8. Funnels and Pipelines

    into a customer. Are you ready to take your game to the next level? Discover B2B How has B2B Marketing helped ...

    a12admin a12 - 07/10/2020 - 13:57

  9. The importance of building a professional network in a digital-only era

    networking connections to being very much become a ‘numbers game’. Many have chased volume of contacts ... a ‘numbers game’. Many have chased volume of contacts as this gives the sense of a wider network and greater ...

    Ashley Friedlein - 02/11/2020 - 12:39

  10. Is interviewing customers a lost art? It needn’t be. It shouldn’t be.

    and set a formal time and medium (phone, Skype, Zoom.) While this sounds basic, without a set game ... potentially game-changing question you’d like answered about your business, your brand, your marketing ...

    Sue Mizera - 26/10/2020 - 10:45

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