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  1. The great disruptor: B2B marketers' response to COVID-19

    General B2B marketing Download this now Covid-19 has changed the game. But how are marketers ... marketers' response to COVID-19 Covid-19 has changed the game. But how are marketers responding ... and co-founder, B2B Marketing Covid-19 has changed the game. But how are marketers responding to the crisis, ...

    Jack Mann - 11/06/2020 - 16:28

  2. The near future of demand generation

    in their approach. This will require organisations to change their mindset away from the game of chasing high-volume ... from the game of chasing high-volume numbers. Individuals will need to be upskilled to provide ...

    Kavita Singh - 13/07/2020 - 10:01

  3. The key to marketing success in 2020? Empathy

    Raise your communications game Don’t assume that the team will know what’s going on outside of your team ...

    Joel Harrison - 11/04/2020 - 14:53

  4. The current state of demand generation

    should ultimately increase conversions.  Demand generation is a game of establishing what to do to get ...

    Kavita Singh - 06/07/2020 - 13:30

  5. Leading (and learning) through uncertainty: a B2B marketing agency director’s perspective

    methods. Whether you’re considering upping your social media game, investing in video, recording your own ...

    Jodie Williams - 06/07/2020 - 10:09

  6. Phase-out of third-party cookies is a win for email

    there is a real opportunity for marketers to up their game and get ahead of the curve. The impact of third-party ...

    Sam Holding - 22/06/2020 - 10:39

  7. Agency expansion: When the going gets tough, the tough go global

    difference to the business.” Are consultancies redefining the game for agencies? The interest in consultancy ...

    Kavita Singh - 10/03/2020 - 09:51

  8. Xsolla presses start on video gaming’s biggest-ever B2B campaign

    Creative Video game payments service provider Xsolla launched an $8 million B2B campaign ... The Electronics Entertainment Expo, or E3 as it’s better known, is the biggest date in the video games calendar. ... Each June the world’s biggest publishers, developers and the gaming media arrive in Los Angeles ...

    Paul Snell - 20/08/2018 - 10:30

  9. Align, enable and integrate: How can marketing transform its relationship with sales?

    meetings or events, how do you help sales get facetime? As everyone raises their digital game, what ...

    Jason Taylor - 19/05/2020 - 11:00

  10. ABM and COVID-19: Adjusting your strategy to a strange new world

    through every aspect of an ABM programme, outlining how to readjust your game plan and continue to thrive ...

    Jack Mann - 01/05/2020 - 16:21

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