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1. A new year, a new set of priorities: Tackling your 2023 budget

   that go back as far as 2003 (Should Firms Increase Advertising Expenditures During Recessions? | College ...

   Oliver Budworth - 25/01/2023 - 14:36

2. Revenue operations manager

   and increasingly in the US. B2B Marketing are looking to accelerate growth in the next three years through further ...

   Jennie Barrick - 12/01/2023 - 15:20

3. Why marketing operations is the foundation of a successful modern marketing team

   tighter control of exponentially multiplying tools and data.  Probably the best known is the data ... for increasing confidence and enthusiasm around data-fuelled marketing. Arguably more vital is empowering ... of exponentially multiplying tools and data.  anonymous user Blog 0 No votes yet Master- Marketing Operations & ...

   Harriet Durnfor... - 14/11/2022 - 11:17

4. Business development manager- enterprise sales

   across all accounts to increase growth potential upon renewal About You We are looking for someone ...

   Jennie Barrick - 01/12/2022 - 09:26

5. News: Capgemini acquires 23red to boost its sustainability and purpose-driven creative brand design capabilities in the UK

   and group executive board member, said: “Clients in the public and 3rd sectors are increasingly relying ... and competencies in this space will help our UK team to meet increasing demand for our sustainability ...

   David Rowlands - 22/11/2022 - 11:07

6. Leaders Roundtable Batten down the hatches

   new forms of content respond to changing buyer needs at a time of increased uncertainty and therefore ...

   scotty - 16/11/2022 - 10:21

7. News: Imagination joins B2B marketing agency The Mx Group

   companies increases  the perspectives we have at the table and creates a bigger, stronger agency that can ... in 2023, marketers will focus on the activities that  increase the relevance of their brand and quality ...

   David Rowlands - 08/11/2022 - 15:48

8. The Global ABM Conference 2022: What you missed out

   their budget, whilst 41% are actively increasing investment. What does this mean for marketers? “In a downturn, ... content. Her expert panel walked through how they’re building a sales focussed content strategy to increase ...

   David Rowlands - 08/11/2022 - 12:09

9. Does scaling-out ABM mean you have to compromise on the impact of your programmes, or can you have it all?

   deploy ABM see an increase in deal size, and 87% see higher ROI. It’s no surprise that ABMers are under ...

   Anonymous (not verified) - 31/10/2022 - 13:58

10. Online marketplaces – Threat or opportunity for B2B vendors?

    excel, they are increasingly favoured by B2B buyers as places to provide purchase inspiration ... throughout. We have certainly seen a partial return to pre-pandemic buying habits, but this increased exposure ...

    Kieron McCann - 24/10/2022 - 09:46

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