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  1. News: 6sense announces $200 million Series E round, increasing valuation to $5.2 billion

    intent-based prediction model achieve, on average, 2X increase in deal size, 10% improvement in opportunity ...

    David Rowlands - 20/01/2022 - 14:46

  2. How chatbots can enhance your ABM strategy

    how conversational marketing can increase your pipeline – and your bottom line. B2B organisations, ... account-based chatbot solutions benefit from: A 700% increase in target account engagement. 250% more leads than ... traditional website forms and up to a 300% faster response time. An 82% increase in conversions compared ...

    Justin McDonald - 19/01/2022 - 09:16

  3. Simon Daniels on the MOPs dos and don’t for 2022

    increasing focus on marketing operations’ core responsibilities,” Simon suggests. From personalisation ...

    David Rowlands - 25/01/2022 - 08:55

  4. Much like comedy, good B2B marketing comes down to timing

    and marketing. Which we’ve seen happening a lot more with an increase in ABM strategies, with 70% of marketers ...

    Jon Clarke - 24/01/2022 - 10:22

  5. Three demand generation focus areas you need to know

    This gives marketers a 360-degree view of the buyers' behavior, increasing the value of every touchpoint ... for businesses and that it's critical to win new customers and increase retention by making their journey ...

    Satish Sadasivan - 21/01/2022 - 15:35

  6. How and why marketing must drive sustainability

    the sustainable measures Delta Capita are taking and how marketing can respond to increasing customer expectations ... when attracting and retaining customers? Yes. Our clients increasingly demand that we outline our ... measures Delta Capita are taking and how marketing can respond to increasing customer expectations ...

    David Rowlands - 11/01/2022 - 08:47

  7. Five ways AI impacts demand generation

    but work in tandem with their skill set for increased accuracy when making decisions that are crucial ... increasing demands to deliver superior CX; 84% of customers say that the experience you provide is just ... scoring. 2. AI in lead gen reduces your website bounce rate and increases engagement What does your website ...

    Satish Sadasivan - 14/01/2022 - 09:00

  8. Why you need emotional marketing in 2022

    or in competition? As a consultancy, we look for ways to increase opportunities and to accelerate business ...

    David Rowlands - 20/01/2022 - 08:51

  9. 10 lessons learned after 10 years of modern selling

    of industry-changing moves we all dream of as entrepreneurs.   8. Leverage technology for innovation Increased access ... that face-to-face conversations are becoming increasingly difficult in sales and marketing, due to changes ... by almost every business in the world right now, and that means taking an increasingly global approach ...

    Pieterjan Bouten - 13/01/2022 - 09:50

  10. Eight areas that marketing need to focus on to future-proof their 2022

    directly to sales people as quickly as possible to call back widgets such as ResponseIQ to increase ...

    Kate Cox - 10/01/2022 - 15:16


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