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  1. Practical magic: Cooking up a potion for success for your ABM programme

    increase your chances of getting in front of a more senior audience, and your marketing will be more likely ...

    David Rowlands - 07/01/2022 - 09:03

  2. Five predictions on data changes to future-proof your 2022

    the loss of cookie data followed by postponed move to a cookie-less world to an increase in ‘opt-out’ ... modern channels like SmartTVs and wearable technology. Finally, I predict that the increased use ... But I expect to see these figures increasing even more over the next 12 months.  More and more B2B marketers ...

    Jon Clarke - 20/12/2021 - 12:01

  3. The Great Resignation: How to reduce marketing staff churn and future-proof your team for 2022

    this is becoming increasingly normal? I genuinely think it will depend on what sort of world we are living in next ...

    David Rowlands - 17/12/2021 - 15:04

  4. Five of the best digital marketing strategies B2B can learn from B2C

    alone- not anymore. Because with more and more talk about the Metaverse- not to mention a 50% increase ...

    Victoria Heyward - 21/12/2021 - 08:40 - 2 comments

  5. Establishing the right goals in 2022 for small businesses

    loyalty, increased referrals and lasting growth for your business. Worst case, you risk damaging your brand ... with an ever-increasing demand for responsiveness to customer inquiries, something that the “chief everything officer” ...

    Rebecca Grimes - 20/12/2021 - 12:14

  6. Christelle Fraysse on the importance of a solid CRM system

    Customers increasingly expect a joined-up experience, and CRM is central to delivering this. If additional ...

    David Rowlands - 16/12/2021 - 12:19

  7. Demandbase’s Paul Gibson introduces and explains the importance of account-based experiences (ABX)

    states, there has not only been an increasing reliance on CRM data, but also a push towards making sure ... that that data is accurate. In a similar vein, Paul outlines an increasing use of automation technology which ...

    David Rowlands - 10/12/2021 - 11:46

  8. News: Mitie has announced the appointment of its new CMO, Maria Winn

    be on increasing awareness of Mitie’s growing services with existing clients and further enhancing its position ...

    David Rowlands - 09/12/2021 - 12:33

  9. Everything you need to know to create a high-converting B2B product page design

    UCaaS software, you might want to include a testimonial about how it helped business teams increase ... the globe.  Mobile optimization is extremely important in the B2C e-commerce world as an increasing number ...

    John Allen - 09/12/2021 - 13:55 - 1 comment

  10. How CogniClick can personalise your content for ABM success

    In a post-pandemic world dominated by ever-increasing buyer expectations, what more could you want? For more ...

    David Rowlands - 09/12/2021 - 11:58


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