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  1. Everything you need to know to create a high-converting B2B product page design

    UCaaS software, you might want to include a testimonial about how it helped business teams increase ... the globe.  Mobile optimization is extremely important in the B2C e-commerce world as an increasing number ...

    John Allen - 09/12/2021 - 13:55 - 1 comment

  2. How CogniClick can personalise your content for ABM success

    In a post-pandemic world dominated by ever-increasing buyer expectations, what more could you want? For more ...

    David Rowlands - 09/12/2021 - 11:58

  3. Are the 2020s the Decade of the Great B2B Rebranding?

    Profitability comes from increased pricing, and this does not come from sales leads, which tend to reduce price. ... and trademarks are legally protected. Brands increase talent recruitment and retention. Brands get you meetings, ...

    Sue Mizera - 01/12/2021 - 10:47

  4. The big lie of thought leadership in B2B

    to distribute thought leadership content. One of the most commonly-cited factors that increase likelihood to buy ...

    Philip Trippenbach - 07/12/2021 - 09:12

  5. Why your competitors are creating content in clusters (and why you should too)

    in our behaviour. Firstly, as the sheer volume of content online has increased exponentially, we realise ... are now conducted via voice search) is also contributing to the increase in conversational queries.  ... not going to significantly increase your ranking for your pillar keywords overnight. But by steadily ...

    Kerrie Malone - 06/12/2021 - 09:28

  6. Seven ways B2B brands can utilise user-generated content to boost marketing effectiveness

    to increase your reputation through content marketing that you didn’t have to pay for, you’d be waiting ... so makes for a more rounded digital experience. If you’re aiming at building an increased conversion ... If you were told that there was a way to increase your reputation through content marketing that you ...

    John Allen - 17/11/2021 - 08:39

  7. The data and science you need to know when approaching ABM email marketing

    made a difference in the impact of the content.  Eye tracking results: How video emails can increase ... states. An increase in sales with static email The last hypothesis was that maybe the interactive ...

    David Rowlands - 16/11/2021 - 09:39

  8. Annabel Rake on the importance of sustainability in marketing

    to attracting and retaining talent – with people increasingly looking  to work with organisations ... outlines. Looking further into the future, Annabel foresees an increase in businesses being held accountable ...

    David Rowlands - 02/12/2021 - 08:50

  9. The B2B Marketing Awards 2021: Check out who won big

    Isabelle grew her team by 240% and increased marketing pipeline contribution by 25%- in the words of Okta, ...

    David Rowlands - 01/12/2021 - 16:29

  10. News: Hiscox launches card game to educate businesses about cyber security

    found that cyber spending has increased to meet the challenge brought on by the pandemic, ... with the virus card. Employee training: The number of businesses mentioning increased spending on training ... evident that UK businesses are continuously investing in cyber defences, it’s important that increased ...

    David Rowlands - 30/11/2021 - 09:52


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