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  1. Four game-changing insights driving customer acquisition in a digital world

    and content creation increased by 60% last year. Individuals as well as company posts contributed ... salespeople have more inbox conversations by helping them increase engagement and responses: Train salespeople ... been a dramatic increase in digital adoption. This has been embraced globally by both B2B buyers ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

  2. Planning for 2022: An interview with Mercè and Steven Cozens

    groups are becoming redundant in some scenarios where differentiation is becoming increasingly difficult. ...

    David Rowlands - 19/11/2021 - 10:26

  3. Mastering ABM: Lessons learned from several masters of ABM

    important cut-through when response rates are becoming increasingly hard to predict and your sales teams ...

    Daniela fernandes - 09/11/2021 - 11:25

  4. How sales training and coaching can drive B2B success in 2022 and beyond

    to speed in weeks instead of months, while also increasing their knowledge retention so that they can start ...

    Kevin O'Regan - 09/11/2021 - 10:37

  5. How to build a brand that is globally recognisable, but culturally relevant everywhere: An interview with Stefan Doering

    as a catalyst for the increase in its importance. How important do you think brand purpose is, and why (if ...

    Anonymous (not verified) - 20/10/2021 - 16:35

  6. ABM Census: Where B2B marketers are at, and where they’re heading

    benefits they also see. If most marketers are decreasing or increasing their ABM activity next year. ...

    Jason Taylor - 02/11/2021 - 15:38

  7. Building trust to drive demand: A snapshot of Edelman and LinkedIn’s thought leadership study

    and shareable, the programme led to more than 50,000 shares, a reach of over 470 million and a 300% increase ...

    Andrew Mildren - 02/11/2021 - 15:10

  8. News: Edelman and LinkedIn launch new study on thought leadership and buying behaviour

    for B2B thought leadership has increased since the pandemic, but the market is oversaturated with poor ... fourth annual Thought Leadership Impact study, the demand for B2B thought leadership has increased since ...

    Lucy Gillman - 07/10/2021 - 17:32

  9. Driving growth through CX

    to increase revenue by 70% within 36 months, it is crucial that businesses start to see customer service ... customer loyalty and profit continues to increase as the world further digitalises, companies that invest ...

    James Frampton - 01/11/2021 - 10:02

  10. How to promote your B2B webinar like a pro: Expert advice from Adobe

    increasing number of webinar invites, Kate recognises that “driving engagement to attend webinars has become ...

    David Rowlands - 01/11/2021 - 10:52

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