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  1. News: CMO, chief communications officer and chief growth officer among the fastest growing c-suite roles in the UK, says LinkedIn

    that demand for executives in this role increased by 48%.  3. Chief people officer. With many businesses ... to growth, Chief growth officer hires have increased by 33%.  6. Chief innovation officer. Focused ... officer roles grew by 31%.  7. Chief product officer. Chief product officer roles have increased by 29% ...

    David Rowlands - 28/10/2021 - 16:41

  2. Taking the pulse of your brand and communications

    in their droves with spend forecast to increase by 15.6% per annum. The biggest and best B2C brands love ...

    Mercè Cozens - 27/10/2021 - 09:57

  3. ABM expert Robert Norum on how to run your ABM pilot

    maintains, intent platforms have become increasingly prevalent in ABM. They provide a means to track target ... reducing time to market, reducing sales cycle, having a better chance of winning, increasing deal size. ...

    Lucy Gillman - 26/10/2021 - 16:39 - 1 comment

  4. How employee engagement can help B2B organisations grow

    proven to help grow sales, improve productivity, increase customer satisfaction, reduce turnover, ... increase organisational effectiveness, and many other key business drivers. Employee engagement refers ... employees. Continuous feedback is the key.  2. Invest in employee well-being If you want to increase ...

    Braja Roy - 15/09/2021 - 12:22

  5. Super-charged lead generation: 10 reasons why live chat increases marketing ROI

    also be used to increase marketing ROI. This is because it offers a direct line of communication ... for SnapEngage, to find out 10 ways that you can use live chat to increase ROI from your marketing.  (To hear more ... interview here.)  1. Increased lead conversion Chat is immediate, driving much higher lead conversion. ...

    Kate Cox - 08/09/2021 - 09:46 - 1 comment

  6. News: Supplier ecommerce sites are failing B2B buyers

    business being conducted online than ever before. Ecommerce platforms have seen the largest increase ...

    Anonymous (not verified) - 21/10/2021 - 12:29

  7. Thinking of starting a B2B podcast? Ask these three questions first

    have shifted from nerdy, niche listening to mainstream entertainment, they’ve increasingly become de ... intentionally have a rolling guest co-host, which increases the number of people (and therefore our opportunity ... to represent a broader cross-section of people) in any given episode by 50%, while also increasing the value ...

    David McGuire - 20/10/2021 - 09:34

  8. Kate Owen on how multifaceted ABM can be applied across higher education

    in a competitive landscape due to increased student demand.” ABM in both B2B and B2C Having set up new ABM ...

    David Rowlands - 19/10/2021 - 16:26

  9. News: Hubilo announces £92 million investment as the new era of events begins to unfold

    regions to reach a greater volume of customers. In addition, Hubilo will increase overall employee count ... by 150% to support growth plans and respond to increased demand for virtual and hybrid events. “The power ...

    David Rowlands - 13/10/2021 - 11:51

  10. Top 7 B2B inclusion and diversity campaigns and initiatives

    becoming increasingly important, we compiled the top seven inclusion and diversity initiatives in B2B ... and ‘Latino Jobs.’ In addition, the campaign helped to contribute to the increase in hires and promotions ... editorial@b2bmarketing.net With diversity becoming increasingly important, we compiled the top seven inclusion and diversity ...

    Kavita Singh - 25/08/2021 - 11:11

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