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  1. Barbara Stewart on nailing your CX in 2022

    taking a simple approach to the importance of transparency and trust. B2B Marketing’s Lucy Gillman ... to CX- and keep it simple. Want to learn more about improving your CX from the best in business? Why ... CX from taking a simple approach to the importance of transparency and trust. B2B Marketing’s Lucy ...

    David Rowlands - 18/01/2022 - 08:48

  2. How and why marketing must drive sustainability

    the sustainable measures Delta Capita are taking and how marketing can respond to increasing customer expectations ... when attracting and retaining customers? Yes. Our clients increasingly demand that we outline our ... cutting costs of new items. A simple example is refilling stainless steel water bottles at home ...

    David Rowlands - 11/01/2022 - 08:47

  3. Five ways AI impacts demand generation

    but work in tandem with their skill set for increased accuracy when making decisions that are crucial ... increasing demands to deliver superior CX; 84% of customers say that the experience you provide is just ... scoring. 2. AI in lead gen reduces your website bounce rate and increases engagement What does your website ...

    Satish Sadasivan - 14/01/2022 - 09:00

  4. Abhi Morjaria on diversity and inclusion in B2B spheres

    that leadership should take the lead on, or is it more holistic and less simplistic?  Simple answer – It begins ... remains authentic and doesn’t come across as a simple marketing slogan? Firstly, how did that Pepsi ad ... simple, but is it? One contributor to hindering diversity is unconscious bias- the number one reason ...

    David Rowlands - 12/01/2022 - 14:12

  5. 10 lessons learned after 10 years of modern selling

    of industry-changing moves we all dream of as entrepreneurs.   8. Leverage technology for innovation Increased access ... that face-to-face conversations are becoming increasingly difficult in sales and marketing, due to changes ... by almost every business in the world right now, and that means taking an increasingly global approach ...

    Pieterjan Bouten - 13/01/2022 - 09:50

  6. Eight areas that marketing need to focus on to future-proof their 2022

    directly to sales people as quickly as possible to call back widgets such as ResponseIQ to increase ...

    Kate Cox - 10/01/2022 - 15:16

  7. Improving CX with revenue enablement

    time to find a way to solve it. B2B customers are increasingly demanding, more digitally savvy, ... to right, our engagement with customers increases exponentially, engagement that was traditionally happening ... increases as they become a customer. I am also suggesting that ownership gradually shifts from ...

    Adam Mincham - 10/01/2022 - 09:12

  8. What’s in store for B2B marketing in 2022?

    increasingly means powered by artificial intelligence or machine learning algorithms that are capable ... of helping us in increasingly innovative ways.   Smart cars use facial recognition algorithms to detect ... increasingly familiar with the concept of a “metaverse”. Yes, Facebook has already coined the term, but inside ...

    David Rowlands - 07/01/2022 - 15:27

  9. Practical magic: Cooking up a potion for success for your ABM programme

    increase your chances of getting in front of a more senior audience, and your marketing will be more likely ...

    David Rowlands - 07/01/2022 - 09:03

  10. Five predictions on data changes to future-proof your 2022

    the loss of cookie data followed by postponed move to a cookie-less world to an increase in ‘opt-out’ ... modern channels like SmartTVs and wearable technology. Finally, I predict that the increased use ... But I expect to see these figures increasing even more over the next 12 months.  More and more B2B marketers ...

    Jon Clarke - 20/12/2021 - 12:01

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