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  1. How to best manage an international team

    need to actively encourage and embrace their contribution.” To remedy this, Scott recommends having ...

    David Rowlands - 27/01/2022 - 11:33

  2. Our new MD outlines his vision for the future of B2B Marketing and Propolis

    is incredibly exciting, and a huge opportunity, both for the industry, and for B2B Marketing to keep pace ... Propolis is incredibly compelling” Of course, Richard knows it’s not enough to just be ‘enjoyable to work ...

    David Rowlands - 26/01/2022 - 10:48

  3. Why increased customer privacy provides an opportunity for marketers

    tracking their activity over email. According to data from SparkPost, 97% of Apple users who have ... to ‘protect mail activity’, the experience for them may get muddled down into something less personal, giving ...

    Sam Holding - 26/01/2022 - 10:07

  4. Much like comedy, good B2B marketing comes down to timing

    relevant information- a damning indictment of how B2B revenue generation activities are not resonating ...

    Jon Clarke - 24/01/2022 - 10:22

  5. Abhi Morjaria on diversity and inclusion in B2B spheres

    and 2-year old son, Kyan. My B2B career started with an incredible opportunity at one of the leading tech ... about being an active ally in the workplace. What does this mean to you? I reference a quote ... questioned about your inaction.” What we need is active allyship – this is a person who learns, and in some ...

    David Rowlands - 12/01/2022 - 14:12

  6. Three demand generation focus areas you need to know

    leads and passively hand them over to sales — instead, they need to actively engage and guide buyers ...

    Satish Sadasivan - 21/01/2022 - 15:35

  7. News: 6sense announces $200 million Series E round, increasing valuation to $5.2 billion

    and doubled its customer base and customer adoption. The incredible results customers experience demonstrates ...

    David Rowlands - 20/01/2022 - 14:46

  8. How to bridge the sales and marketing alignment gap – once and for all

    revenue enablement activities that support all customer-facing roles and connect every single part ...

    John Cheney - 17/01/2022 - 10:01

  9. 10 lessons learned after 10 years of modern selling

    talent. You must actively nurture your employees’ development throughout their journey with your business, ...

    Pieterjan Bouten - 13/01/2022 - 09:50

  10. How and why marketing must drive sustainability

    sponsorship and active global colleague networks who create and embed actions that drive sustainability.  ... is key. Our employees’ values are aligned with ensuring our activities are as sustainable as possible.  ...

    David Rowlands - 11/01/2022 - 08:47

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