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  1. How to realise the full potential of sustainability marketing

    into their marketing strategy. However, these activities can often be gradual and fail to harness the full opportunity ... impacts of your ESG strategy, your company needs to integrate it into your core business activities ... sustainability strategy into their marketing strategy. However, these activities can often be gradual and fail ...

    Leeya Hendricks - 26/11/2021 - 09:41

  2. Are the 2020s the Decade of the Great B2B Rebranding?

    reasonably extensively. It concerns the well-known 60/40 split of brand and activation campaigns- 50/50 split ... —and so with activation reduced in purpose, marketing will default back to branding for differentiation ... activation doesn’t create demand, they contend, rather it just helps businesses capture demand that already ...

    Sue Mizera - 01/12/2021 - 10:47

  3. News: Annual study reveals rising stars in the marketing multiverse

    are not active on social media. IBM, American Express and Dell Technologies are 2021’s top ranked companies. ... are B2C firms. Social media activity across the global CEOs showed minimal growth from last year. Only 40% ... of CEOs have a social media presence, and of those, only 17% actively post company-related info. Media ...

    David Rowlands - 30/11/2021 - 16:21

  4. Five ways your marketing team can stand-out in your business

    small with impactful activities. Hedge bets where they matter.  2. Don’t just do what’s been done before ...

    Abhi Morjaria - 24/11/2021 - 08:56

  5. Seven ways B2B brands can utilise user-generated content to boost marketing effectiveness

    clients even being aware that you’re doing it. Other parts of your business actively do this consistently. ... or testimonials they have for anyone on Google to see. 6. Actively respond UGC shouldn’t be viewed as a one-way ...

    John Allen - 17/11/2021 - 08:39

  6. Four game-changing insights driving customer acquisition in a digital world

    context to enable companies to proactively reach out and market to prospects and customers with active ... to the upswing.   If marketing encourages employees to be active on LinkedIn, that firm will stand out, because ... of buyers are active and ready to buy at any given time. How do they find you and how do you find them ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

  7. News: Dun & Bradstreet announces that it has signed definitive agreements to acquire Eyeota and Netwise to expand its revenue technology leadership position

    and activation around the world. Dun & Bradstreet, a global provider of business decisioning data ... spectrum of capabilities – from audience creation to activation – at scale across many demand-side ... world.” “Eyeota’s expansive global data onboarding and activation capabilities are underpinned by our ...

    David Rowlands - 05/11/2021 - 12:23 - 1 comment

  8. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    us to initiating activities for their own sake, because they are interesting or satisfying ... in and of themselves. This is opposed to doing an activity to obtain an external goal or pursuing an extrinsic ... motivations and customer insights forward into the company, expanding out into brand campaigns and activations ...

    Sue Mizera - 19/11/2021 - 09:34

  9. Planning for 2022: An interview with Mercè and Steven Cozens

    we know how many inquiries we need, we can then forecast activity by channel, the budget required ... it again next year. It should be regularly reviewed and the evaluation of activities fed back into the plan ...

    David Rowlands - 19/11/2021 - 10:26

  10. 11 words to delete from your B2B copy

    the copy is trying to be active and benefit led by starting each bullet point with a verb. (Other ...

    David McGuire - 18/11/2021 - 16:34


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